Japanese Sake Verpackungsdesign by Shinji Yaoita

Japanese Sake Verpackungsdesign by Shinji Yaoita is a highly esteemed winner of the very prestigious 2023 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2023

Japanese Sake Verpackungsdesign

by Shinji Yaoita

Client: Hasegawa Brewery Co.

A' Design Award in Silber Winner in Verpackung Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Japanese Sake Verpackungsdesign

Dies ist ein besonderes Sake-Design, das anlässlich des 180-jährigen Jubiläums der Hasegawa Sake-Brauerei geschaffen wurde. 180 Jahre traditioneller Geschmack und traditionelles Können wurden von Generation zu Generation weitergegeben, und der Baumring diente als Hauptvisual, um Geschichte und Zukunft auszudrücken. Die Farben der gesamten Außenverpackung wurden von der Tuschemalerei inspiriert, um Tradition und Luxus auszudrücken. Das Gedenklogo ist passend zum Familienwappen der Brauerei in Gold gedruckt. Die Flasche im Inneren ist ein kontrastierendes schwarzes Bild. Die Rauheit der Flasche drückt das Gewicht von Tradition und Technologie aus.

The Recognition

About the A' Design Award in Silber

Japanese Sake Verpackungsdesign ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Japanese Sake Verpackungsdesign wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Japanese Sake Verpackungsdesign ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hasegawa Sake Brewery has been in business for over 180 years in Nagaoka City, Niigata Prefecture. The company building is registered as a Japanese cultural heritage site. This product is a special sake made to commemorate the 180th anniversary of the company's founding.
Dimensions & Packaging: Height 322mm × Width 115mm × Depth 115mm
Tags: sake,japanese sake,package,box
Production Technology: The difficult part of this project was the printing of the outer box. We visited several printing companies, but they were all far from ideal quality. Luckily, we were introduced to an experienced company that specializes in box printing, and we were able to solve this problem.
Design Challenge: Because of the special design representing the brewery itself, it was essential to propose a concept that would be acceptable to the client. Therefore, we spent the most time on creating and proposing a concept for this project.
In the design, we focused on the layout as well as the printing in order to create a Japanese taste. The surface of the outer box is treated with a special scratch-resistant finish to give it a luxurious feel.
Research: Although the product is well-known in the region and has tradition and history, consumers are tired of the same design, and it was necessary to express newness in addition to tradition and luxury. Furthermore, and most importantly, the brewery itself needed to be expressed in the design.
Inspiration: In order to express the traditional taste and skills that have been handed down for 180 years, we used the "tree ring" as the main visual to express the history and future.
The overall color of the outer box was inspired by ink painting to express a sense of tradition and luxury. The commemorative logo was printed in gold to match the family crest of the brewery. The bottle inside is a contrasting black image. The roughness of the bottle expresses the weight of tradition and technology.
Project Duration: 2022, project commissioned by Hasegawa Brewery Co.
Operation Flow: This package is made of glass bottles and paper.
Team Members: Printing: Takakuwa Art Printing Co.