Silber Verpackung · 2023
Zao from Xinghua Village Spirituosenverpackung
- A' Design Award in Silber 2023 in Verpackung
- CLIENT: Qiangyuanzao
- Estimated Number of Design Views: 24,322
- Verification code 9EEA93440E · Verify this award
Colors
About Zao from Xinghua Village Spirituosenverpackung
Zao aus dem Dorf Xinghua ist ein Verpackungsdesign für chinesischen Schnaps. Das illustrierte Hauptmotiv zeigt den Prozess vom Anbau des Weizens bis zur Herstellung des Schnapses. Das chinesische Schriftzeichen des Seriennamens wird mit europäischen gotischen Buchstabenformen kombiniert. Schlanke Linien und dekorative Muster verbinden Tradition mit modernem Design. Das Etikett wird in einem silbernen Prägeverfahren mit feinen Linien gefertigt, die Schachtel zeigt dunkle UV-Linien, die haptisch spürbar sind. Die transparente Flasche lässt die klare Farbe des Schnapses erkennen. Das Design möchte chinesischen Schnaps einem jüngeren Publikum sowie Menschen unterschiedlicher Kulturen näherbringen.
About the A' Design Award in Silber
Zao from Xinghua Village Spirituosenverpackung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Zao from Xinghua Village Spirituosenverpackung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Zao from Xinghua Village Spirituosenverpackung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Press Kit
- Unique Properties
- Although it is a local liquor, the design still incorporates a lot of modern design elements.The process of growing wheat into liquor was drawn as the main pattern for packaging in illustrations.The word "造" is the name of the wine series. We have blended the Chinese word "造" with the European Gothic. The slender lines reflect the meticulous taste for taste. The decorative patterns allow users to travel between ancient and modern times.
- Tags
- Liquor Culture, Xinghua Village Liquor Culture Protection, Tradition and Modernity
- Production Technology
- The production technology is mainly reflected in the printing process:Sliver pressed process with fine lines on the liquor label. The box is made of UV dark lines at a low cost, which meets the tactile needs that cannot be seen but can be touched.
- Design Challenge
- How to balance the relationship between the visual design of Chinese local liquor culture and the popular visual design under the international perspective. It is necessary for this work to be accepted by Chinese young people, but also to be liked by foreign friends.
- Research
- Modern young people don't know much about Chinese liquor culture. Through studying, we can inject some freshness into traditional liquor culture and inherit the liquor culture through transformation. Let more young people know about Chinese baijiu (Chinese liquor). Through the design research, the packaging design has an international identity, so that people from different cultural backgrounds can be close to Chinese liquor.
- Inspiration
- Xinghua Village is a famous liquor production area in China and has a long history of liquor culture.Brewing began here as early as 1,500 years ago.But with the times change, Chinese young people begin to accept fast-food liquor.This Xinghua Village liquor packaging design is aimed at young people.Combining modern design forms to give Chinese liquor a new visual image. A form of packaging design that is acceptable to people of different cultures.
- Project Duration
- Designed in Hangzhou in September 2021.
The product will be produced in Shanxi Xinghua Village in 2021 - Operation Flow
- When holding the bottle, the arc of the bottle is fused with the shape of the hand.You can feel the texture of the printing process by touching it carefully.The transparent bottle embodies the pure color of the liquor.These visual and tactile sensations amplify the drinking sensation. Also upgrade the user experience.
