Sogno Jewelry Design Markenidentitätssystem by Named Co. Creative Agency

Sogno Jewelry Design Markenidentitätssystem by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award in Bronze in Werbedesign Competition Category.

BronzeWerbung· 2023

Sogno Jewelry Design Markenidentitätssystem

by Named Co. Creative Agency

Client: Sogno

A' Design Award in Bronze Winner in Werbung Category

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Verified Award Winner
Verify Award Status for #151075

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sogno Jewelry Design Markenidentitätssystem

Sogno Jewelry Design ist ein Markenidentitätssystem, das für eine Schmuckmarke entwickelt wurde. Das Logo leitet sich von Pflanzenformen ab: Eine Schwungkurve erinnert an einen Stängel, und einer Serifenschrift wurden von Blättern übernommene Details hinzugefügt. Der Feigenbaum dient als Hauptmotiv. Der Kreis ist das Schlüsselelement und verweist auf einen Ring sowie auf die Verbindung zwischen zwei Menschen. Die Identität wird auf Illustrationen, Farben, Beschilderung, Einkaufstaschen, die Ladeneinrichtung und Bestellformulare übertragen. Das kreisrunde Ringetui öffnet sich wie eine erblühende Blume; fünfzig Prototypen wurden dafür erprobt.

The Recognition

About the A' Design Award in Bronze

Sogno Jewelry Design Markenidentitätssystem ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Sogno Jewelry Design Markenidentitätssystem wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Sogno Jewelry Design Markenidentitätssystem befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Read the Press Release