Recall Of The Universe Immersive Ausstellung by Tammy Ho - Shanghai KNN

Recall Of The Universe Immersive Ausstellung by Tammy Ho - Shanghai KNN is a highly esteemed winner of the very prestigious 2024 A' Design Award in Gold in Eventdesign Competition Category.

GoldEvent· 2024

Recall Of The Universe Immersive Ausstellung

by Tammy Ho - Shanghai KNN

Client: Shanghai KNN Cultural Media Co., Ltd

A' Design Award in Gold Winner in Event Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Recall Of The Universe Immersive Ausstellung

Die immersive Ausstellung des Weltraums, beauftragt vom Kunden Bilibili, wurde im berühmten großen Einkaufszentrum Xi'an Gpark geschaffen. Eine umgekehrte, hochhängende Kristallstadt-Spiegelung wurde durch unregelmäßige LED-Bildschirme dargestellt, die einen blickfangenden Raumbeschleuniger schufen. Der ursprüngliche Wasservorhang-Platz wurde in einen gigantischen Weltraumaufzug verwandelt. Es gab auch ein beeindruckendes Planetentor und Zivilisationstor. Ein mobiles Navigationssystem, interaktive Projektion, künstliche Intelligenz, AR, Neonlicht usw. wurden eingesetzt, um ein immersives Erlebnis für die Besucher zu schaffen.

The Recognition

About the A' Design Award in Gold

Recall Of The Universe Immersive Ausstellung ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Recall Of The Universe Immersive Ausstellung wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Recall Of The Universe Immersive Ausstellung erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Within the limited space of the shopping center, the immersive exhibition of the universe space was created based on the existing facilities. An eye-catching space accelerator was created by using irregular LED screens to form a high-hanging crystal meteorite pile. The original Water Curtain Square has been transformed into a giant space elevator. There were also amazing Planetary Gate and Civilization Gate.
A mobile navigation system, interactive projection, artificial intelligence, AR, and neon light, etc., were used to create immersive experience to visitors.
This exhibition’s main color was starry sky purple, lava red, aurora green, metallic silver.
Tags: Sense of technology and trend, Connect with storylines, Interactive games, Virtual space world, Scientific and technological means
Design Challenge: 1. Design cool and stunning scenes within the limited established shopping mall space
2. Provide exhibitors with a strong sense of participation and experience
3. Design of multiple storylines and multiple endings
4. Try to use high-tech means as much as possible to increase the sense of technology and future
5. With limited budget and very little time
Research: The exhibition caused a sensation not only in the industry, not only in one city, but also throughout the country.
The physical space and the science fiction space are intertwined, presenting the mysteries of the depths of the universe in front of our eyes.
In the past two years, China's immersive industry has experienced development from scratch. Trendy technology is used to show sci-fi masterpieces, immersive exhibition is used to empower shopping malls, so that China's immersive future has an unpredictable imagination.
Inspiration: The three-body animation is a very famous and very influential sci-fi animation in China. We received an invitation from our client to design an experiential exhibition in a large commercial plaza using the three-body animation as a prototype. The design requirement is that the entire exhibition takes space as the story background, has a storyline, has interactive games, and is full of science and technology and futuristic.
Project Duration: The project started in January 2023 in China and finished in March 2023, and will be exhibited at other times.
Operation Flow: Players enter the exhibition and select a character in their mobile app. Different characters have different stories and tasks. Different areas in the exhibition have different storylines and interactive games, corresponding to different modules in the mobile app. Players complete the game and tasks of their character and earn corresponding points, which can be used for lucky draws. Everyone experiences different game processes and sees different story endings. The ending of the story is presented to the player through AR technology.
Team Members: Tammy Ho
Lumos Miao
Image Credits: Shanghai KNN Cultural Media Co., Ltd