Daity Galaxy Dessertgetränk-Verpackung by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 A' Design Award in Eisen in Verpackungsdesign Competition Category.
EisenVerpackung· 2024
Daity Galaxy Dessertgetränk-Verpackung
Client: Daity Galaxy
A' Design Award in Eisen Winner in Verpackung Category
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- Verified Award Winner
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The Design
About Daity Galaxy Dessertgetränk-Verpackung
Diese Verpackung ist eindeutig für Kinder konzipiert. Die Harmonie zwischen den Designs der verschiedenen Geschmacksrichtungen ist deutlich erkennbar. Alle haben einen Rhythmus mit schönen Farben und sind nach einem harmonischen Muster gestaltet, wobei das Haar der Charaktere jeweils unterschiedlich nach oben frisiert ist, um den Blick auf den Namen und die Art des Desserts zu lenken. In diesem Design werden fantasievolle und kindliche Charaktere verwendet, um mehr Aufmerksamkeit auf die Verpackung zu lenken, die im Illustrationsteil mit der Aquarelltechnik umgesetzt sind.
The Recognition
About the A' Design Award in Eisen
Daity Galaxy Dessertgetränk-Verpackung ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Daity Galaxy Dessertgetränk-Verpackung wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Daity Galaxy Dessertgetränk-Verpackung wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The packaging design is related to a dessert drink in different fruit flavors. According to the design, it is clear that this design is specially designed for children.
The harmony between the designs is clear in different flavors and they all have a rhythm with stunning and attractive and sharp colors.
The hair of the characters is drawn upwards in a special way so that it is shown like the product inside the package and directs the movement of the eye towards the name and type of dessert. - Dimensions & Packaging
- Tetraprism packaging consists of 7 layers, which are from the inside to the outside:
Two polyethylene layers adjacent to the product, aluminum foil, middle polyethylene layer, two cardboard layers, polyethylene layer adjacent to the air
The dimensions are 75 mm long, 180 mm high, and 75 mm deep - Tags
- Dessert Drink, Drink, Dessert, Galaxy, Daity, Drink Package, Dessert Package, Dessert Drink Package, Package Design
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision.
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Research
- Type of research: field and point research
Research goals: Getting to know the mood of children and understanding the color in them
Data collection and research tools: Use of multiple characters for each design and children's freedom to choose colors
Participants: children between 7 and 12 years old
The effect of the research: children's eagerness to see the final design and the effective result of the design - Inspiration
- The design is inspired by the fantasy world of children. In the illustrations, each child imagines himself in the same world according to the taste of his favorite fruit. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Project Duration
- This project started in March 2023 and continues until now.
- Operation Flow
- The happy and carefree colors used in this packaging and the cartoon characters and its fantasy-dreamy atmosphere play a very important role in communicating visually with children. The attractiveness of color is the key tool of this packaging for better interaction and impact.
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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