Luna Elektroroller by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Luna Elektroroller by Zhejiang Lv Ju Vehicle Industry Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award in Bronze in Rollerdesign Competition Category.

BronzeRoller· 2024

Luna Elektroroller

by Zhejiang Lv Ju Vehicle Industry Co., Ltd

Client: Zhejiang Lv Ju Vehicle Industry Co., Ltd

A' Design Award in Bronze Winner in Roller Category

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Colors

The Design

About Luna Elektroroller

Luna ist ein leichter Elektroroller, der für Fahrten im Stadtverkehr und kurze Strecken konzipiert wurde. Das Äußere erinnert mit seinen abgerundeten Kanten und dem runden Scheinwerfer an die zweirädrigen Motorroller, die in Europa Mitte des 20. Jahrhunderts weit verbreitet waren. Eine Farbgebung aus Hellblau und leuchtenden Tönen verbindet Retro-Charme mit modernem Geschmack. Ein Seltenerd-Magnetmotor sorgt für kraftvolle Leistung und einen hohen Wirkungsgrad bei der Energieumwandlung. Luna wird über einen digitalen Schlüssel entriegelt und gestartet, der Bluetooth und NFC unterstützt. Ein reaktionsschnelles Scheibenbremssystem ermöglicht kurze und stabile Bremswege.

The Recognition

About the A' Design Award in Bronze

Luna Elektroroller ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Luna Elektroroller wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Luna Elektroroller befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Luna, a lightweight electric scooter specially designed for young groups, features a retro and stylish exterior modeled after the two wheeled motorcycles popular in Europe during the middle of the 20th century. Functionally enhanced with a rare earth magneto known for strong power and high energy conversion efficiency, Luna offers an upgraded alternative for city commuting and short travel.
Dimensions & Packaging: dimensions, 1765 mm x 753 mm x 1067 mm
Tags: an electric scooter, retro fashion, lightweight, rounded edges and corners, a rare earth strong magneto
Production Technology: Luna has its edges and corners rounded for an amiable feeling, and is equipped with a round headlight. These features, derived from the archetype of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, are further complemented by an appropriate curve design, making the whole body look elegant, coherent, and fluid. Furthermore, the colorway of light blue and bright reveals a cross of retro and modern fashion, which caters to the aesthetic preferences of young groups.
Design Challenge: In terms of exterior design, it stands at the juxtaposition of retro and modern aesthetics, taking a strong departure from the essentially identical electric scooters on the market. For improved functionality, it is equipped with a rare earth strong magneto independently developed by Lv Ju, which is efficient in power conversion, lightweight and flexible in speed control, and further meets the needs of young groups for strong power.
Research: Through the thorough market research, the design team found that the electric scooters on the current market are often styled in a bold and ultramodern way, and remain weak in power. The status quo in the electric scooter sector fails to catch up with the growing popularity of retro fashion and the increasing demands for strong power and high performance. Consumers are thus turning to an electric scooter design that lets retro fashion meet functionality.
Inspiration: Inspired by the classic model of two wheeled motorcycles prevalent in Europe during the middle of the 20th century, the design team restored its details to the utmost to set a retro tone, and further took into account the aesthetic orientations of modern young groups. The result is Luna, an electric scooter redefining what is retro fashion.
Project Duration: The design and development of Luna started in Taizhou, Zhejiang, in May, 2022. It was introduced to the Chinese market in December, 2022.
Operation Flow: Instead of requiring a physical key in each ride, Luna can be unlocked and started via a digital key that supports both Bluetooth and NFC. Moreover, its responsive disc brake system can help the user stop on a dime very stably and within a short braking distance, thereby making each ride much safer and more comfortable.
Team Members: Bozhe Qu