Taishun Design Competition Visuelle Identität einer Veranstaltung by Zhejiang Gongshang University

Taishun Design Competition Visuelle Identität einer Veranstaltung by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2024

Taishun Design Competition Visuelle Identität einer Veranstaltung

by Zhejiang Gongshang University

Client: Taishun County People's Government

A' Design Award in Silber Winner in Grafik Category

99,397

Verified Award Winner

Verify Award Status for #152934

View at A' Design Award Press Release Award Badge

Colors

The Design

About Taishun Design Competition Visuelle Identität einer Veranstaltung

Taishun Design Competition ist eine visuelle Identität für einen Wettbewerb für Kultur- und Kreativdesign, der im Landkreis Taishun ausgetragen wird. Inspiriert wurde die Gestaltung von Dingbu, einer aus Trittsteinen bestehenden Brücke, mit der die Menschen vor Ort die zahlreichen Flüsse der Region überqueren. Mehrere Gruppen ausgedehnter dreidimensionaler Linien bilden die Komposition und tragen visuelle Symbole Taishuns in sich, etwa Berge, Brücken und Drachentänze. Ein Farbverlauf von Grün zu Weiß greift die Farben der Stadt auf. Die Identität vermittelt ein modernes Bild von Taishun und soll Studierende sowie Designerinnen und Designer ansprechen.

The Recognition

About the A' Design Award in Silber

Taishun Design Competition Visuelle Identität einer Veranstaltung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Taishun Design Competition Visuelle Identität einer Veranstaltung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Taishun Design Competition Visuelle Identität einer Veranstaltung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The composition is formed by several sets of extended 3D lines, and it incorporates the visual symbols of Taishun, such as mountains, bridges and dragon dances. These symbols are vividly merged into the lines, creating a brand-new landscape painting of Taishun. We aim to attract attention from college students and designers through this design, and encourage them to participate in the competition. We hope that our design can transform this competition into a locally iconic cultural event.
Tags: Main Vision， Cultural and Creative Design， Design Competition， Event Visuals
Production Technology: Taishun County is a beautiful city characterized by its mountains and rivers. It also has numerous architectural relics and intangible cultural heritage. In terms of color, the gradient from green to white conveys the inherent color impression of the city This design takes into account the aesthetic needs of young people, employing forms of expression and material usage that are popular among them. This ensures that visitors are provided with a satisfying visual experience.
Design Challenge: Chinese cities often have a long history and rich cultural heritage, but these culture still can’t satisfied the standard of modern aesthetic standards. One of the key objectives of this design project is to showcase the historical and cultural elements of Taishun City through modern techniques. The combination of graphic designs with 3D renderings represents a novel visual experiment in communicating the essence of Taishun city.
Research: This visual design has attracted great attention from college students. The competition received over a thousand entries from all over the country. The outstanding works from the competition were also exhibited. Additionally, several design works that serve the local community have signed cooperation agreements with local enterprises. The 2022 competition received attention from multiple media and greatly enhancing the social influence of Taishun's cultural.
Inspiration: This artwork is inspired by the unique bridge in Taishun called "Dingbu." Taishun is a city with numerous rivers. Local people pave a stone bridge called "Dingbu" to cross the rivers. "Dingbu" has become a unique way of transportation in Taishun. The lines composed of "Dingbu" symbolize the connection between Taishun and the outside world, as well as the connection between tradition and the future. The design with a strong visual impact concept also satisfies aesthetic needs of young people.
Project Duration: The project started its design phase in April 2022, was completed in September 2022, and officially launched in October 2022.
Team Members: Designer: Kan Zhao