Espresso Kaffee-Branding by Andromachi Kakava

Espresso Kaffee-Branding by Andromachi Kakava is a highly esteemed winner of the very prestigious 2024 A' Design Award in Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2024

Espresso Kaffee-Branding

by Andromachi Kakava

Client: ABC Design Communication

A' Design Award in Eisen Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #152991

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Colors

The Design

About Espresso Kaffee-Branding

Kaffeeverpackungen erfordern aufgrund der starken Konkurrenz eine besondere Gestaltung. Die durchgeführte Forschung, basierend auf der Farbcodierung von Espresso, verlieh Sottos Family ein ästhetisch unverwechselbares Erscheinungsbild auf der Verpackung. Die Farbpalette der Verpackung definiert die Kaffeemischungen und führt dazu, dass Konsumenten Farbe mit entsprechendem Geschmack und Aroma verbinden. Die Studie wurde eingehend entwickelt und berücksichtigt die Entwicklung regionaler Materialien, welche die Espressokaffeemarke Sottos Family hervorheben.

The Recognition

About the A' Design Award in Eisen

Espresso Kaffee-Branding ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Espresso Kaffee-Branding wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Espresso Kaffee-Branding wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimensions & Packaging: Metallic Pouch: Width 155mm x Height 325mm
Tags: espresso, sottos, coffee,
Production Technology: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Design Challenge: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Research: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiration: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Project Duration: The project started in November 2019 in Athens and finished in December 2022 in Athens
Operation Flow: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Team Members: Costas Lakis
Andromachi Kakava