Travel Buddy Browserspiel by Stefan Maier-Wimmer

Travel Buddy Browserspiel by Stefan Maier-Wimmer is a highly esteemed winner of the very prestigious 2024 A' Design Award in Eisen in Werbedesign Competition Category.

EisenWerbung· 2024

Travel Buddy Browserspiel

by Stefan Maier-Wimmer

Client: Holidayextras.de

A' Design Award in Eisen Winner in Werbung Category

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Verified Award Winner

Verify Award Status for #153173

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Travel Buddy Browserspiel

Travel Buddy ist ein interaktives Abenteuer, das die Produkte von Holiday Extras spielerisch präsentiert. Die Parallax-Spielwelt schafft ein virtuelles Reiseerlebnis, während die Spieler navigieren. In der Rolle eines Reisebegleiters führen Spieler ein Paar durch die Urlaubsplanung und geben Tipps für eine gelungene Reise. Die Ratschläge führen zu einem humorvollen Reisetypen-Test, der das eigene Urlaubsverhalten aufdeckt. Neben der Erkundung des Produktsortiments gewinnen Spieler Einblicke in ihre eigenen Reisepräferenzen.

The Recognition

About the A' Design Award in Eisen

Travel Buddy Browserspiel ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Travel Buddy Browserspiel wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Travel Buddy Browserspiel wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In the interactive browser game, graphic elements move parallactically as you navigate, creating a virtual travel experience. The player advises a couple on planning their vacation and gives tips for a successful trip. The advice provides the results for a humorous travel type test that reveals the player's own vacation personality. Meanwhile, the player also internalizes the wide range of products.
Dimensions & Packaging: As a browser game, there is a responsive design for laptops, smartphones, tablets, and other devices.
Tags: Content Strategy, Web Design, Digital Platforms, UX Design, Programming, Content Creation, B2C Communication, Moving Pictures & Movies, Gamification
Production Technology: In addition to concept and text, creative work also includes storytelling through parallax user experience. As the player navigates, they influence the movement of numerous graphic elements, creating an exciting and interactive journey. The changing positions of the objects were individually programmed for each affected element, resulting in a smooth parallax effect for the browser game.
Design Challenge: The creative challenge consisted of introducing the target audience to the company's wide range of products in a playful manner and internalizing their benefits through concrete examples. To determine how parallax navigation creates an impressive user experience, other games and media were analyzed.
Inspiration: Bloom developed the browser game "Travel Buddy" to introduce new Holiday Extras products. Gamification is used to address the player's personal level, and the multi-layered game mechanics enable users to learn more about themselves and their personal travel behavior.
Project Duration: The project started with the concept for a game mechanic, which was then wrapped in a story. Subsequently, designs for the look and feel were developed and the journey elements were illustrated. After the artwork, the programming of the game with its parallax effects and the result matrix of the travel type test began. The landing page went live in early 2023.
Operation Flow: The virtual journey is controlled by the player by scrolling or swiping on the screen. During the game, a total of seven questions about their travel behavior appear, which the player must answer. At the end of the game, the player receives the result of their travel type test and a shopping voucher as a reward.
Team Members: Creative Director: Stefan Maier-Wimmer
Art Director: Sebastian Hudl
Graphics: Ole Bornitz
Text: Jakob Wassenaar
Account Manager: Carina Härlein
Programming: Patrick Fürst
Programming: Gerald Gömmel