Eidon Avec Bierverpackung by Lin Zhang and Chengbin Jiang

Eidon Avec Bierverpackung by Lin Zhang and Chengbin Jiang is a highly esteemed winner of the very prestigious 2024 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Eidon Avec Bierverpackung

by Lin Zhang and Chengbin Jiang

Client: China Qingdao Eidon Avec Beer Ltd.

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner

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Colors

The Design

About Eidon Avec Bierverpackung

Eidon Avec ist ein Geschenkbox-Set, das für eine Verkostungsreihe von vier Craft-Bieren entwickelt wurde. Das Set enthält vier Aluminiumflaschen mit einer Höhe von jeweils 250 Millimetern in einer Außenbox mit den Maßen 420 Millimeter Länge, 270 Millimeter Höhe und 130 Millimeter Tiefe. Für jedes Bier wurde eine von vier Originalillustrationen von Hand gezeichnet und digital ausgearbeitet. Die Kunstwerke teilen eine mythische Erzählung, die von europäischen Legenden und der Braukunst inspiriert ist. Das große Flaschenformat bietet Raum für ausdrucksstarke Bildwelten. Das Set eignet sich zudem hervorragend als Geschenk für festliche Anlässe.

The Recognition

About the A' Design Award in Bronze

Eidon Avec Bierverpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Eidon Avec Bierverpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Eidon Avec Bierverpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Dimensions & Packaging: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Tags: Craft beer design，China design，illustration design
Production Technology: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Design Challenge: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Research: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Inspiration: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Project Duration: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Team Members: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng