Fluffy Bread Haustierbett by Kama Muta is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silber in Tierpflegedesign Competition Category.

SilberTierpflege· 2024

Fluffy Bread Haustierbett

by Kama Muta

Client: Kama Muta

A' Design Award in Silber Winner in Tierpflege Category

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Verified Award Winner
Verify Award Status for #153660

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fluffy Bread Haustierbett

Fluffy Bread ist ein Haustierbett, das zum Ausruhen, Spielen und Schlafen von Haustieren gestaltet wurde. Die weiche, abgerundete Form erinnert an frisch gebackenes Brot. Das Bett ist in minimalistischem und elegantem Stil wie ein kleines Sofa geformt, sodass sich das Produkt in Wohnräume unterschiedlichster Art einfügt. Ein für den menschlichen Gebrauch entwickelter Memory-Schaum bietet Halt und verhindert ein Durchhängen auch nach langer Nutzung. Der strukturierte Samtstoff ist weich und widerstandsfähig gegen Abnutzung und Kratzer. Der Sockel besteht aus rekonstituiertem Weißeschenholz, das von Handwerkern von Hand poliert wird. Der Entwurf zielt darauf ab, die Bindung zwischen Mensch und Haustier zu stärken.

The Recognition

About the A' Design Award in Silber

Fluffy Bread Haustierbett ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Fluffy Bread Haustierbett wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Fluffy Bread Haustierbett ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This pet bed is designed for rest, entertainment and sleep of pets, which boasts the texture of fluffy bread to be comfortable enough for pets. Upholding the idea of Italian aesthetics, the pet bed is shaped into a sofa styled in a minimalist, elegant manner. In this way, the product can perfectly blend into home environments of various styles and strengthen the emotional connection between people and pets, thereby helping to create a space where harmonious symbiosis of them is realized.
Dimensions & Packaging: product dimensions, 14.5 mm x 14.5 mm x 11 mm; 14.5 mm x 14.5 mm x 13 mm
Tags: pet bed, texture of fluffy bread, shape of a sofa, Italian aesthetics, harmonious symbiosis of people and pets
Production Technology: The memory foam for human use features slow rebound property, and thus avoids the problem of sagging after long-time use. The delicate, soft structured velvet fabric is resistant to wear and scratch, so as to prolong the service life of the pet bed. The base made of reconstituted white ash wood is manually polished by craftsmen, which is uneasy to deform, and is free from any harmful substance to protect health of pets.
Design Challenge: The challenge is how to eliminate disharmony between pet beds and home environments. The design team, following the style of Italian furniture, has designed the product as a simple, elegant sofa to harmonize with other furniture. Such a design not only ensures a consistent style of a home environment, but also enhances a strong sense of belonging for pets to enable harmonious symbiosis of people and pets in a space.
Research: In recent years, pets gradually become an important member of families, and more people pay attention to living environments of pets, which drives growth of the market in pet beds and other related supplies. However, pet beds currently on the market are largely homogeneous, and usually fail to strike a balance between practicality and visual pleasure. They also have strong individuality and thus are difficult to blend into home environments.
Inspiration: Drawing inspiration from bread, this pet bed is both practical and visually attractive. Its soft, fluffy texture contributes to a comfortable experience for pets, and gives a sense of intimacy visually to make people want to approach and touch the product.
Project Duration: The project started in Shenzhen in September 2022, was completed in Shenzhen in February 2023, and came online in July 2023.
Operation Flow: The memory foam for human use, neither too soft nor too hard, provides enough support when ensuring good comfort, where pets can fully relax their bodies with their weight well distributed. The structured velvet fabric effectively resists to scratches by pets. The shape of a sofa harmonizes with any home environment, bringing pets a strong sense of belonging.
Team Members: Chen Liang