Rebud Healing Garden Markenidentität by Jingling Zheng

Rebud Healing Garden Markenidentität by Jingling Zheng is a highly esteemed winner of the very prestigious 2024 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2024

Rebud Healing Garden Markenidentität

by Jingling Zheng

Client: Jingling Zheng

A' Design Award in Bronze Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #153902

View at A' Design Award Press Release Award Badge

Colors

The Design

About Rebud Healing Garden Markenidentität

Im Geiste der Inklusivität hat ReBud Refugien geschaffen, in denen man mit der Natur in Einklang treten kann. Verwurzelt in wissenschaftlicher Forschung fördert es das Wohlbefinden durch immersive Naturerlebnisse. Inklusive Räume fördern Achtsamkeit, Mitgefühl und Resilienz. Im Heilgarten nimmt die Hoffnung Wurzeln, die Genesung erblüht und die Zugehörigkeit gedeiht. Bei ReBud erwartet Sie ein Geflecht therapeutischer Erfahrungen, von wohltuenden Yoga-Sitzungen über intime musikalische Intermezzi, Buchclub-Treffen bis hin zu künstlerischem Schaffen im Freien.

The Recognition

About the A' Design Award in Bronze

Rebud Healing Garden Markenidentität ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Rebud Healing Garden Markenidentität wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Rebud Healing Garden Markenidentität befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ReBud creates inclusive spaces that provide opportunities to connect with nature and cultivate positive values, such as mindfulness, compassion, and resilience. Through the healing garden, ReBud aims to inspire hope, support recovery, and foster a sense of belonging. ReBud offers a variety of therapeutic activities including yoga sessions, intimate musical performances, book club gatherings, and outdoor painting and sketching sessions.
Dimensions & Packaging: The sizes vary based on their different uses.
Tags: Branding, Branding Identity, Logo, Botanical Garden, Healing, Sustainability
Production Technology: ReBud derives its inspiration from the 're-' prefix and 'bud', symbolizing the potential for individuals to bloom once more – emerging afresh from the realms of stress and pain. ReBud's logo is designed around its three core values. At the center, a heart-shaped flower is gently held by two leaf-like palms. The main colors of soothing green and gentle off-white create a healing vibe for visitors.
Design Challenge: A challenging aspect lies in establishing sustainability. Maximizing the impact of the peripheral products related to the botanical garden is a major concern during the design process. I aspire for items like tickets and promotional materials to serve more than just a singular purpose, inciting visitors to desire their preservation and repeated use.
Research: The research primarily focuses on the branding identity of other botanical gardens and the utilization of sustainable materials.
Inspiration: As the pressures of modern life continue to rise, scientific studies reveal that nature plays a pivotal role in both health and recovery. Amidst the urban landscape, offering a botanical garden provides individuals with a more accessible way to connect with nature, escape from stress, and contribute to post-trauma healing.
Project Duration: The project started in New York in February 2023 and was completed in April 2023.
Operation Flow: ReBud stands out not only for the diverse range of activities it offers within the botanical garden, but also for its commitment to environmental conservation and green living. The admission ticket serves a dual purpose beyond entry access – it features a daily random healing tip and can be reused as a coaster for beverages, promoting sustainability.
Team Members: Jingling Zheng
Image Credits: Jingling Zheng