South China Book Festival Ausstellungsdesign by Muchuan Xu, Junjie Li and Dongxi He

South China Book Festival Ausstellungsdesign by Muchuan Xu, Junjie Li and Dongxi He is a highly esteemed winner of the very prestigious 2024 A' Design Award in Eisen in Messestanddesign Competition Category.

EisenMessestand· 2024

South China Book Festival Ausstellungsdesign

by Muchuan Xu, Junjie Li and Dongxi He

Client: The Guangzhou Academy of Fine Arts & Vantree Design

A' Design Award in Eisen Winner in Messestand Category

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Verified Award Winner

Verify Award Status for #154185

View at A' Design Award Press Release Award Badge

Colors

The Design

About South China Book Festival Ausstellungsdesign

Das South China Book Festival ist ein Ausstellungsdesign, das für eine öffentliche Kulturveranstaltung in Guangzhou entwickelt wurde. Die Ausstellungsfläche umfasst 9.050 Quadratmeter und wurde in zwei Tagen aufgebaut. Recycelbare modulare Strukturen und digitale interaktive Ausstattung verbinden reale Szenerien mit virtueller Realität. Die räumliche Gliederung folgt der Ordnung von drei Eingängen und fünf Räumen, die der Ahnenhalle des Chen-Clans entlehnt ist. Sechs Themenbereiche werden durch unterschiedliche Blumen und Farben gekennzeichnet. Offene Sichtachsen und barrierefreie Durchgänge verbinden jeden Bereich zu einer durchgehenden Leseroute.

The Recognition

About the A' Design Award in Eisen

South China Book Festival Ausstellungsdesign ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von South China Book Festival Ausstellungsdesign wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. South China Book Festival Ausstellungsdesign wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since the project is a municipal public cultural event that attracts all citizen to participate, it adheres to the sustainable use of recyclable modeling devices and digital interactive experience equipment to display an immersive and diverse exhibition of real scenes and virtual reality. Compared with traditional paper book fair, the South China book festival’s deeply integration of digital technology and the substantial economy is more environmentally friendly and more in line with the trend of technological innovation.
Dimensions & Packaging: The exhibition area covers 9,050 square meters and only took two days to build. There are six themes corresponding to different colors of flowers and six "YUE".
Tags: Study room in the Flower City, Pre-plan, Order experience
Production Technology: Designers chose the unique and characteristic culture in Canton, The Chen’s Lineage Hall as prototype, forming a clear spatial circulation in the formal order of "Three entrances and five rooms". Combining different colors of flowers with six "YUE", corresponding to different floral languages and refined patterns also enhance the recognition of the exhibition area, symbolizing the historical imprint of urban reading from the past to the present and to the future.
Design Challenge: Because the exhibition returned with great expectations after three years and coincided with its 30th anniversary, the five-day "largest scale in history" festival took only one month from preparation to construction to the opening. How to make the it in-depth and meaningful within a limited time, set off Guangzhou's thousand-year cultural heritage and show one of the world's first tier cities, and make the effect of the space to be more hierarchical and orderly, is the focus of this design.
Research: Nodes of sensory experience are placed in the exhibition space to create a unique logical order in each area. In this way, the entire venue is connected to form a varied and complete order experience. "Study room in the Flower City", the interior design interprets and responds to the theme of the exhibition in an overall.
Inspiration: The creation of book is different from purely formal design, but aims to establish a coordinate system in space. Through the reference system of perception and order, we can learn from the inherent laws of spatial activities, 'pre-plan' the logic of streamlines, and find rich and identifiable spatial rhythms.
Project Duration: The South China Book Festival has been held from August 18 to 22, 2023, in Guangzhou. It only took about a month to design and only two days to build.
Operation Flow: The visual transparency of the space and the accessibility of the internal connect each zone together. These ultimately make external integrity, internal openness, and perceptual order jointly constitute the unique spatial rhythm of the South China book festival. Reading·National Reading: As the entrance space of the exhibition, the orange Punicagranatum symbolizes wealth and happiness, and the scroll-shaped bookshelf displays the new era themed publications.
Team Members: Muchuan Xu
Junjie Li
Dongxi He
Guanbao Ye
Fangtong Yi
Jiajun Yin
Xiaoao
Dongming Shen
Shangzhao Yang
Xingchen Song
Kebei Chen
Image Credits: Copyrights belong to Vantree Design, 2023.