White and Blue Porcelain Weiß-blaues Porzellan-Flaschendesign by Hai Zhu

White and Blue Porcelain Weiß-blaues Porzellan-Flaschendesign by Hai Zhu is a highly esteemed winner of the very prestigious 2024 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

White and Blue Porcelain Weiß-blaues Porzellan-Flaschendesign

by Hai Zhu

Client: Shanxi Blue and White Porcelain Distillery Co., Ltd

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About White and Blue Porcelain Weiß-blaues Porzellan-Flaschendesign

„Weiß und Blaues Porzellan“ ist ein Flaschenverpackungsdesign, das für erstklassigen chinesischen Baijiu entworfen wurde. Die Flaschenform orientiert sich an der birnenförmigen Yuhuchun-Vase, und ein schlanker Hals sorgt dafür, dass sich der Likör leicht handhaben und servieren lässt. Das blau-weiße Farbschema ist von traditionellem Porzellan inspiriert und wird mit der Unterglasurtechnik von Jingdezhen aufgetragen. Goldene Loong-Motive und Figuren des chinesischen Tierkreises zieren die Oberfläche, während der Verschluss die Form eines Loong-Kopfes hat. Es wurden zwei Varianten für die 30 und 50 Jahre gereiften Liköre gestaltet.

The Recognition

About the A' Design Award in Bronze

White and Blue Porcelain Weiß-blaues Porzellan-Flaschendesign ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von White and Blue Porcelain Weiß-blaues Porzellan-Flaschendesign wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. White and Blue Porcelain Weiß-blaues Porzellan-Flaschendesign befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging is specially designed to celebrate the Year of the Loong, one of Chinese Zodiac years. It features an elegant colour scheme inspired by blue and white porcelain, exuding a refreshing and coordinated appeal. Its sleek body mirrors the contours of the pear shaped Yuhuchun vase celebrated in ancient poems, showing dynamic vitality and natural grace of curves. The vivid Loong motifs on the bottle captures the essence of Chinese culture with their distinctive patterns and colourway.
Dimensions & Packaging: A one-pound package: 18.5 x 31 x 15mm
A three-pound package: 24.5 x 45 x 19mm
Tags: Packaging for Premium Chinese Baijiu, The Theme of the Loong, Blue and White Porcelain Culture, The Pear Shaped Yuhuchun Vase, Underglaze Technique
Production Technology: Treated through the sophisticated underglaze technique originating from Jingdezhen, the bottle rivals the beauty of the famed Yuhuchun vase. Its unique artistic effect evokes a rich traditional cultural ambiance. The cap is meticulously shaped like the head of the Loong, reflecting the premium quality and luxury of the packaging. The exquisite and distinctive Loong motifs on the bottle hold a universally recognized significance in Chinese Zodiac culture, symbolizing both power and prosperity.
Design Challenge: The main challenge was to reinterpret traditional elements through modern design, all while creating visual depth and unfolding a narrative of traditional culture. In response, this packaging design not just inherits but also evolves the blue and white porcelain craftsmanship, and incorporates the theme of the Year of the Dragon, ultimately transcending the stereotypes of conventional liquor packaging. The outcome is a design with distinctive aesthetic appeal and profound cultural significance.
Research: This packaging design bridges the gap between traditional art and the tastes of modern consumers by integrating blue and white porcelain, as well as the historical and cultural significance of the Year of the Dragon. This fusion underscores a dedication to inheriting and innovating traditional culture and Chinese Baijiu industry. To highlight the premium quality and rarity of Chinese Baijiu, two distinct packaging variations have been crafted for the 30 year aged and 50 year aged varieties.
Inspiration: The bottle serves not only as a liquor vessel, but also as a modern interpretation of blue and white porcelain culture. This packaging integrates elements of this renowned traditional porcelain culture, highlighting the allure and historical significance of traditional Chinese art. The inspiration from blue and white porcelain is enriched by the theme of the Year of the Dragon, adding a mysterious sense and auspicious symbolism to the packaging while celebrating the charm of traditional culture.
Project Duration: The design and development of this packaging started in Chengdu at the end of 2023. It was introduced to the Chinese market in January 2024.
Operation Flow: To harmonize aesthetics with practicality, the design team has intricately adorned the bottle with original Loong motifs and outlined Chinese zodiac characters in gold, enriching the overall visual allure. The cap, shaped like the head of the Loong and coloured in gold, serves as a focal point, and elevates the opening experience into a unique and refined interaction with consumers. Modeled after the Yuhuchun vase, the bottle features a slender neck for easy handling while serving the liquor.
Team Members: Hai Zhu