Yellow Crane Tower Wasserverpackung by Jin Zhang

Yellow Crane Tower Wasserverpackung by Jin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Yellow Crane Tower Wasserverpackung

by Jin Zhang

Client: Wuhan Sanbu Brand Design

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #154744

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yellow Crane Tower Wasserverpackung

Dies ist ein natürliches Quellwasser, das vom Gelben Kranichturm produziert wird. Der Designer nutzt die Methode der Zeichengestaltung, um die Grenze zwischen Text und Grafik zu durchbrechen, und integriert die 3500 Jahre alte Kultur Wuhans in die drei Schriftzeichen des Gelben Kranichturms, wodurch der Marken- und Stadtkontext kontinuierlich gestärkt wird. Das Design des Flaschenverschlusses ist vom kranich-reitenden Unsterblichen aus Weiße Wolke Gelber Kranich inspiriert und vermittelt den unsterblichen Charme des Gelben Kranichturms.

The Recognition

About the A' Design Award in Bronze

Yellow Crane Tower Wasserverpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Yellow Crane Tower Wasserverpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Yellow Crane Tower Wasserverpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimensions & Packaging: 225mmx60mmx60mm
Tags: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Production Technology: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Design Challenge: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Research: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiration: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Project Duration: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Operation Flow: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.