Hand over Hand Markenidentität by Yiwen Zhang

Hand over Hand Markenidentität by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2024

Hand over Hand Markenidentität

by Yiwen Zhang

Client: Hand over Hand

A' Design Award in Bronze Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #154975

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hand over Hand Markenidentität

Hand over Hand ist eine Markenidentität für einen Anbieter von sonderpädagogischen Dienstleistungen. Die Identität behält die handgezeichneten Hand- und Buchelemente des früheren Logos bei, um Kontinuität und Persönlichkeit zu bewahren. Analogue, eine moderne Schrift mit sanften Rundungen und kontrastreichen Buchstabenformen, unterstützt einen freundlichen und zugänglichen Tonfall. Kreisförmige und quadratische geometrische Anschnitte erzeugen eine ausgewogene Komposition, die regionale und demografische Vielfalt widerspiegelt. Das System wird auf Social Media, Webseiten, E-Books, Außenwerbung, Magazine, Verpackungen und Visitenkarten angewendet.

The Recognition

About the A' Design Award in Bronze

Hand over Hand Markenidentität ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Hand over Hand Markenidentität wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Hand over Hand Markenidentität befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
Dimensions & Packaging: The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
Tags: Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
Production Technology: Adobe Creative Suite, Figma as the main development tool for this project.
Design Challenge: A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
Research: Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
Inspiration: To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
Project Duration: The project started in July 2023 and finished in Sep 2023, in New York.
Operation Flow: Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
Team Members: Yiwen Zhang - Creative Director, Brand Designer, Content Creator