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Bixdo W60 Star Elektrische Zahnbürste by Tan Chengshen

Bixdo W60 Star Elektrische Zahnbürste by Tan Chengshen is a highly esteemed winner of the very prestigious 2024 A' Design Award in Eisen in Kosmetikproduktdesign Competition Category.


EisenKosmetikprodukt· 2024

Bixdo W60 Star Elektrische Zahnbürste

by Tan Chengshen

A' Design Award in Eisen Winner in Kosmetikprodukt Category

Colors

The Design

About Bixdo W60 Star Elektrische Zahnbürste

Bixdo W60 Star ist eine elektrische Zahnbürste, die die Zahnaufhellung während des Putzens unterstützt. Die Borsten bestehen aus einem lichtleitenden Glasfasermaterial. Jede Borste besitzt einen feinen Faserkern mit einem Durchmesser von 8 oder 50 Mikrometern. Der Kern weist einen hohen Brechungsindex auf, während die äußere Schicht einen niedrigeren besitzt, sodass sich das Licht ausschließlich entlang der Faser ausbreitet. Ein Blaulichtmodus verbessert die Lichtführung zu den Zähnen. Zusätzliche zahnfleischschonende Borsten unterstützen die Reinigung der Zähne und schützen das Zahnfleisch. Die Zahnbürste misst 20 mal 20 mal 120 Millimeter.

The Recognition

About the A' Design Award in Eisen

Bixdo W60 Star Elektrische Zahnbürste ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Bixdo W60 Star Elektrische Zahnbürste wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Bixdo W60 Star Elektrische Zahnbürste wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The bristles incorporate a novel optical fiber material, featuring a tiny optical fiber core at the center of the light-conducting bristles with a diameter of either 8 micrometers or 50 micrometers. The core has an exceptionally high refractive index, and due to the outer layer having a significantly lower refractive index than the core, it effectively seals light within the core. This ensures that light can only propagate along the optical fiber, achieving outstanding light-conducting performance. The addition of gum-protective bristles not only contributes to teeth whitening but also ensures thoughtful protection for the gums.
Dimensions & Packaging
20mm*20mm*120mm
Tags
blue light whitening, light-guiding performance, antibacterial cleaning, intelligent features, sustainability
Production Technology
The original intention of the Bixdo W60 electric toothbrush is to provide users with teeth whitening benefits during use. Therefore, in the design of the bristles, we utilized highly light-conductive materials to ensure maximum efficiency in conveying light to the teeth. We conducted various experiments and tests on the arrangement of the bristle clusters to ensure optimal contact with the teeth during the transmission of light. This ultimately guarantees the best curvature and method to ensure both functionality and aesthetics.
Design Challenge
Achieving a balance between functionality and aesthetics is challenging. To ensure exceptional light transmission, a limited color palette was chosen for the bristles. To harmonize the product style with the bristle design, various color tests were conducted with ongoing adjustments. The application of the new optical fiber material requires continuous testing to ensure both environmental sustainability in production and high levels of sustainability in the product itself.
Research
Qualitative testing was employed during the design process to assess the visual responses to light sensitivity and effects among different demographics at the same distance. User research and usage data from diverse groups were utilized to fine-tune the bristle deflection angle, ensuring a user experience that meets their expectations.
Inspiration
The original intention of the Bixdo W60 electric toothbrush is to provide users with teeth whitening benefits during use. Therefore, in the design of the bristles, we utilized highly light-conductive materials to ensure maximum efficiency in conveying light to the teeth. We conducted various experiments and tests on the arrangement of the bristle clusters to ensure optimal contact with the teeth during the transmission of light. This ultimately guarantees the best curvature and method to ensure both functionality and aesthetics.
Project Duration
The project commenced in Shanghai in November 2022, concluded its research and development phase in Shanghai by November 2023, and is scheduled for market release in May 2024. It was awarded the German National Design Prize in November 2023.
Operation Flow
In daily use, activating the blue light mode can enhance light guidance performance, achieving a whitening effect of six shades in 14 days through brushing. Additionally, other functions can provide daily teeth brushing and cleaning benefits.

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