Miok Verpackung für Milchbier by Iris Fan is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silber in Verpackungsdesign Competition Category.
SilberVerpackung· 2024
Miok Verpackung für Milchbier
by Iris Fan
Client: Miok
A' Design Award in Silber Winner in Verpackung Category
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- Verified Award Winner
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The Design
About Miok Verpackung für Milchbier
Miok ist ein Verpackungsdesign für ein Milchbier, das in Dosen verkauft wird. Das Getränk vereint süß-saure Milch mit Bierbläschen und enthält Probiotika bei geringem Alkoholgehalt. Das Gestaltungskonzept lautet Mischen. Um die schwebenden Miok-Buchstaben herum verschmelzen zwei flüssige Formen zu einer neuen Gestalt. Die visuelle Sprache ist kraftvoll, dynamisch und freudvoll. Das Logo ist das zentrale Element auf der Dose, sodass die Marke am Markt leicht wiedererkennbar ist. Jede Dose enthält 375 Milliliter. Das Verpackungssystem umfasst Geschenkboxen, Versandkartons und tragbare Boxen für den Online- und Ladenverkauf.
The Recognition
About the A' Design Award in Silber
Miok Verpackung für Milchbier ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Miok Verpackung für Milchbier wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Miok Verpackung für Milchbier ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensions & Packaging
- 375mL per can
- Tags
- Mixing, Milk Beer, Packaging, Can, Miok
- Production Technology
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Design Challenge
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Research
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspiration
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Project Duration
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Operation Flow
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Patents
- Copyrights belong to IBEA, 2021
- Team Members
- Iris Fan
- Image Credits
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
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