Multi Pocket Shorts Europe Laufshorts by Masafumi Nakada - Mizuno Corporation

Multi Pocket Shorts Europe Laufshorts by Masafumi Nakada - Mizuno Corporation is a highly esteemed winner of the very prestigious 2024 A' Design Award in Eisen in Sportartikeldesign Competition Category.

EisenSportartikel· 2024

Multi Pocket Shorts Europe Laufshorts

by Masafumi Nakada - Mizuno Corporation

Client: Mizuno Corporation

A' Design Award in Eisen Winner in Sportartikel Category

31,796

Verified Award Winner

Verify Award Status for #156729

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Multi Pocket Shorts Europe Laufshorts

Alles für Ihren Lauf in einer Shorts; eine Laufshorts, entwickelt für Läufer, die Smartphone, Schlüssel, Münzen, Karten, Energie-Gels, Snackriegel und mehr bei sich tragen. Ausgestattet mit einer 360-Grad-Stretchgewebe-Tasche rund um die Hüfte. Ein originelles, ausgeklügeltes Design zur Aufbewahrung, das ein Schütteln der Gegenstände in der Tasche verhindert. Im Mesh befindet sich eine patentierte Reißverschlusstasche zur Aufbewahrung wichtiger Gegenstände. Die Designer streben an, mit dieser Problemlösung aus Läuferperspektive einen neuen Standard für Laufshorts zu schaffen.

The Recognition

About the A' Design Award in Eisen

Multi Pocket Shorts Europe Laufshorts ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Multi Pocket Shorts Europe Laufshorts wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Multi Pocket Shorts Europe Laufshorts wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: -EVERYTHING FOR YOUR RUN IN ONE SHORTS-

A running shorts developed for runners who carry smartphone, keys, coins, cards, energy gels, snack bars and more.
Equipped with 360 degree stretch fabric pocket around the hip. An original elaborate design for storage and to prevent items from shaking inside the pocket.
There is a patented zip pocket inside the mesh to store your important items.
We aim to make NEW STANDARD OF RUNNING SHORTS with this PROBLEM SOLUTION FROM A RUNNER'S PERSPECTIVE.
Dimensions & Packaging: This product is made from at least 50% recycled polyester fibres.
MATERIAL(Body 88%Polyester, 12%Elastane)(Waist 84%Polyester, 16%Elastane)(Mesh pocket 77%Polyester, 23%Elastane)
SIZE(S, M, L, XL, XXL)
MEASUREMENT of M(Rise Length 25.8cm)(Inside Leg Length 15.5cm)(Waist 69.0cm)(Bottom Width 30.5cm)
Tags: Multi Pocket Shorts
Production Technology: We decided that an approach to update the side pockets that are commonly used will not solve the runner's problem. By putting pockets all around the hip, we aimed to build storage and stability of items.
The pockets are equipped around the hip where you least feel the items shaking. You can utilize the 360 degree with the updated storage ability.
Design Challenge: The development of this running shorts was made by paying close attention to how it looks when runners wear it. We aimed for a pocket design that would hide under jackets and t-shirts so that the 360 degree pocket would not stand out.
Research: We made depth interview with more than 100 runners in 4 countries. Italy and France as leaders of trend, Japan and Thailand as leaders of global warming. 95% run with at least 1 item. 65% run with key(No.1) and 50% run with smartphone(No.2).
These are the details of what they said. -I have many belongings during the run. Number of pocket and size of pocket are not enough. -If I put smartphone in the side pocket of running shorts, it's bounding during the run and so uncomfortable.
Inspiration: Focused on the running characteristic of MOVING WITH ITEMS IN POCKETS. Since not many sports are played with ITEMS IN POCKETS, each sports brand has not deeply investigated in the development of it.

As a result of hearing runner's opinions, we found out that runners feel stressed with NOT HAVING ENOUGH SPACE TO CARRY ITEMS or ITEMS SHAKING IN POCKETS.

Considering GLOBAL WARMING and ADVANCE OF TECHNOLOGY, runners who run with their drinks and smartphones will increase.
Project Duration: This Multi Pocket Shorts Europe is ver.2 of Multi Pocket Shorts series.
In 2018, we launched Multi Pocket Shorts ver.1 in Japan. We are currently expanding the recognition of ver.1 as a RUNNING SHORTS THAT SOLD EVERY 80 SECONDS. Ver.1 also got 2022 GOOD DESIGN AWARD in Japan as attached link.
In Feb 2024, we will launch ver.2 in Europe which is Multi Pocket Shorts Europe.
To adjust to European market, it has below specialities which ver.1 didn't have.
Multi Pocket Shorts Europe is made from recycled polyester fibres. And it has zip pocket and inner brief which were requested by European runners.
Operation Flow: -It is built to suppress the movement of items by reducing the unnecessary space in pockets. The 360 degree pockets are divided into 7 different sizes so runners can choose which pocket to use depending on the size of their belongings. By using stretch fabric on the pockets, it is designed to change shape according to the size of items.
-It is built to suppress the shake by attaching items inside pockets closely to the body. The pocket is made with a slightly tight silhouette, but by adopting a stretch fabric, runners can wear it by stretching the fabric.
Patents: PATENT of zip pocket in stretch mesh pocket
No.(7107990)
Holder(Mizuno Corporation)
Year(2022)
Jurisdiction(Japan)
Image Credits: Mizuno Corporation