Sabbioni Branding Promotionales Branding by Paul Robb is a highly esteemed winner of the very prestigious 2024 A' Design Award in Gold in Grafikdesign Competition Category.
GoldGrafik· 2024
Sabbioni Branding Promotionales Branding
by Paul Robb
Client: Grafiche Sabbioni
A' Design Award in Gold Winner in Grafik Category
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- Verified Award Winner
- Verify Award Status for #157679
The Design
About Sabbioni Branding Promotionales Branding
Grafiche Sabbioni benötigte eine neue Markenpositionierung, um das 60-jährige Firmenjubiläum zu feiern. Salt&Pepper arbeitete mit dem Unternehmen zusammen, um moderne visuelle Sprachen zu entwickeln, die diesen wichtigen Meilenstein fördern und die Kompetenzen der Marke in den Bereichen Nachhaltigkeit und traditionelle Druckverfahren hervorheben. Salt&Pepper schuf ein energiegeladenes, robustes und positives Branding-System und entwickelte eine zu 100 Prozent nachhaltige Linie unter Verwendung wasserbasierter Tinten und mit minimalem Papierabfall, um die Kernwerte des Unternehmens zu fördern.
The Recognition
About the A' Design Award in Gold
Sabbioni Branding Promotionales Branding ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Sabbioni Branding Promotionales Branding wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Sabbioni Branding Promotionales Branding erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Grafiche Sabbioni required a new brand position to celebrate the firm’s 60th year anniversary. Salt&Pepper worked with the company to create modern visual languages to promote this important milestone, highlighting the brand’s capabilities in sustainability in the box and traditional print processes. Salt&Pepper created an energetic, robust, and positive branding system, creating a line of 100% sustainable, using water-based inks and minimal paper waste to promote the company’s core values.
- Dimensions & Packaging
- Box dimensions 250 x 360 x 75mm. Book dimensions 230 x 280mm. Agenda dimensions 210 x 270mm.
- Tags
- Branding
- Production Technology
- Letterpress, linotype printing, and modern digital programs were used to composite the final project. The outer box and agenda were printed on 100% recycled material in 2 Pantone colors and CMYK. The anniversary book was printed in 7 colors on FSC paper.
- Design Challenge
- Our research began with using letterpress and the linotype system to create experimental-type solutions. The major challenge was to create a 100% sustainable project that would work from box design to editorial, with minimal paper wastage and sustainable inks. These experiments were then developed digitally to create a contemporary feel.
- Research
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Inspiration
- The design inspiration was drawn from traditional printing processes. The anniversary book was printed in letterpress and linotype printing, fused with modern typography, to create a contemporary feel to the branding system.
- Project Duration
- September - December 2023 - Italy
- Operation Flow
- The project was presented to the market in late 2023
- Patents
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
- Team Members
- Paul Henry Robb
Moira Bartoloni - Image Credits
- Copyrights belong to Paul Henry Robb & Moira Bartoloni, 2023
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