Heu 70th Anniversary Logo und visuelles Identitätssystem by Li Tiebin is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2024

Heu 70th Anniversary Logo und visuelles Identitätssystem

by Li Tiebin

Client: Harbin Engineering University

A' Design Award in Silber Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #158079

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Colors

The Design

About Heu 70th Anniversary Logo und visuelles Identitätssystem

Dieses Design präsentiert erfolgreich die 70-jährige Entwicklungsgeschichte der Schule. Durch Datenanalyse und Campusforschung nutzt es innovativ die Methode, Totems einzusetzen, um den Erzählstrang auszudrücken. Es integriert Elemente der historischen Kultur der Schule und der wissenschaftlichen Forschungstechnologie. Die Bilder werden zu Symbolen vereinfacht und neu angeordnet, um die Botschaft zu vermitteln. Kombiniert mit wellenförmigen Linien bildet es ein feierliches 70-Logo, das die Lesbarkeit in der Designkommunikation erhöht. Es präsentiert der Welt den einzigartigen Charme und die herausragenden Leistungen der Schule.

The Recognition

About the A' Design Award in Silber

Heu 70th Anniversary Logo und visuelles Identitätssystem ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Heu 70th Anniversary Logo und visuelles Identitätssystem wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Heu 70th Anniversary Logo und visuelles Identitätssystem ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2023, Harbin Engineering University celebrated its 70th anniversary with the integration of historical elements of the university's development and symbolic graphics representing campus culture in the design of its anniversary logo and visual identity system. The aim was to showcase the university's unique charm and rich heritage while fostering a sense of unity and belonging among students and faculty, and collectively embracing a brighter future for the institution.
Dimensions & Packaging: The design specifications adhere to research, sketching, computer-aided design, ensuring compliance with printing standards, digital multimedia display specifications, and mold production manufacturing standards. In actual application and exhibition, it meets basic advertising display standards and construction display safety standards.
Tags: Logo, Visual Identity, Brand, Anniversary Celebration, University
Production Technology: Simplify complex graphics into clean designs, combining multiple shapes to create new patterns. For flat applications, utilize printing techniques, while for three-dimensional applications, use 3D model files to produce 3D badges. The production process must consider various usage scenarios and technologies.
Design Challenge: Firstly, the school has a rich cultural and historical heritage. It's essential to extract representative elements and express them in tangible forms while maintaining a unified visual presentation technique. Secondly, integrating common aesthetic issues in art to achieve the perfect balance between artistic expression and practical application of the design work is crucial.
Research: The research and collection of historical and cultural information about the school yielded specific data for extracting design languages and elements. By delving into these elements, the school's visual identity was transformed into graphical representations, providing material for the subsequent development of cultural and creative products. This process established a comprehensive approach to school brand visual design.
Inspiration: The design integrates symbolic elements of the university's historical features and campus culture incorporating marine equipment and the school's historical heritage. The intertwining of wave-like lines forms a concise and dignified "70", complemented by the main building of the university and historical time points from 1953 to 2023, creating the visual representation of the logo design. The primary colors are blue and red, symbolizing the ocean and historical heritage.
Project Duration: The project started in April 2022 in Shanghai and finished in July 2023 in Shanghai, and was exhibited in Harbin Engineering University in September 2023.
Operation Flow: The design project spanned one year, encompassing anniversary-related graphic prints, multimedia displays, and cultural and creative products. Both the design timeline and quality were crucial. With involvement from multiple stakeholders, effective coordination and communication with school departments facilitated the successful delivery of the design on the scheduled anniversary day, receiving acclaim.
Team Members: Li Tiebin
Image Credits: Li Tiebin, 2022.