Bread Art Magazin-Editorial-Fotografie by Theodosis Georgiadis

Bread Art Magazin-Editorial-Fotografie by Theodosis Georgiadis is a highly esteemed winner of the very prestigious 2024 A' Design Award in Bronze in Fotografiedesign Competition Category.

BronzeFotografie· 2024

Bread Art Magazin-Editorial-Fotografie

by Theodosis Georgiadis

A' Design Award in Bronze Winner in Fotografie Category

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Colors

The Design

About Bread Art Magazin-Editorial-Fotografie

Bread Art ist eine Food-Fotografie-Serie, die für ein gedrucktes Magazin-Editorial entstanden ist. Die Serie inszeniert verschiedene Brotsorten als künstlerische Sujets. Farbiges Papier und wenige, reduzierte Requisiten bilden für jede Aufnahme ein monochromes Setting. Weiches Seitenlicht aus Studioblitzen und einer Softbox erzeugt sanfte Schatten und Lichter. Die Lichtführung bringt die Textur und die haptische Qualität jedes Brotlaibs zur Geltung. Die sorgfältige Liebe zum Detail vermittelt Wärme und handwerkliches Können. Die finalen Bilder wurden für den Druck im Format 210 mal 297 Millimeter aufbereitet.

The Recognition

About the A' Design Award in Bronze

Bread Art Magazin-Editorial-Fotografie ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Bread Art Magazin-Editorial-Fotografie wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Bread Art Magazin-Editorial-Fotografie befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project focused on the creative exploration of breads as artistic subjects. Using colored paper and minimal props, the endeavor aimed to capture the essence and texture of various types of bread. Soft side lighting was carefully selected to cast gentle shadows and highlights, enhancing the visual appeal and tactile qualities of the materials. Through meticulous attention to detail, the project sought to evoke a sense of texture, warmth, and craftsmanship associated with the art of food photography.
Dimensions & Packaging: size 210mm x 297mm
magazine editorial print
Tags: food photography, food styling, studio, bread, monochromatic
Production Technology: studio photo session, with the use of strobes and softbox.
Design Challenge: The difficulty was quite significant, both regarding the subject itself and the baking process, which is quite demanding and requires extensive experience and technical knowledge. Our second major challenge was to successfully combine the warm shapes of the bread with the minimalist curves of the cardboard. The cardboard also had to create harmonious curves that often resulted in "spatial movements."
Research: We conducted research on the various types of bread available to determine the most suitable for the specific project. We experimented with different textures for backgrounds, such as wood, marble, and fabric, ultimately settling on a monochromatic environment.
Inspiration: The project was inspired by the warmth of bread, the shapes, textures, the smell, and the whole feeling of the subject. I visualized freshly baked bread just out of the oven, and this helped me choose the color palette for the shots.
Project Duration: The shooting commenced on February 9th, 2024, in Thessaloniki Greece and continued for two consecutive days. The final images were delivered on February 25th, 2024.
Operation Flow: does not exist
Patents: image #1: studioT theodosis georgiadis, bread food art, 2024.
image #2: studioT theodosis georgiadis, bread food art, 2024.
image #3: studioT theodosis georgiadis, bread food art, 2024.
image #4: studioT theodosis georgiadis, bread food art, 2024.
image #5: studioT theodosis georgiadis, bread food art, 2024.
Copyrights belong to theodosis georgiadis, 2024
Team Members: theodosis georgiadis : photographer
stavroula foutsa : stylist
evi giouleka : retouching
Image Credits: theodosis georgiadis