Prominent Chicheng Schmuckverpackung by Chushan Design

Prominent Chicheng Schmuckverpackung by Chushan Design is a highly esteemed winner of the very prestigious 2024 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Prominent Chicheng Schmuckverpackung

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award in Bronze Winner in Verpackung Category

13,641
Verified Award Winner
Verify Award Status for #159137

View at A' Design Award Press Release Award Badge

Colors

The Design

About Prominent Chicheng Schmuckverpackung

Prominent Chicheng ist eine Schmuckverpackung, die von der chinesischen Bronzekultur inspiriert ist. Der Deckel trägt ein im Tiefdruck aufgebrachtes Motiv eines Tigerpfands – ein historisches Symbol für Mut und Schutz. Holz, Papier, Leder, Textil und Legierung werden miteinander kombiniert, in der Fertigung kommt Lasergravur zum Einsatz. Die Konstruktion folgt der traditionellen Zapfen-und-Schlitz-Verbindung, sodass sich die Schachtel leicht zusammensetzen, auseinandernehmen und aufbewahren lässt. Dezente Stützfüße ermöglichen ein sicheres Stapeln. Ein Aufbewahrungsbeutel aus Leder, ein Untersetzer sowie ein multifunktionaler Ständer sind im Lieferumfang enthalten.

The Recognition

About the A' Design Award in Bronze

Prominent Chicheng Schmuckverpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Prominent Chicheng Schmuckverpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Prominent Chicheng Schmuckverpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our "Eastern Mechanical Aesthetics" design merges wood, paper, leather, fabric, and alloy materials, symbolizing "Tiger in the Forest, Beast in the Cage." This embodies courage, exploration, and loyalty of the "CHICHENG" symbol. The cover features an intaglio-printed "Tiger Token," historically awarded by Chinese emperors, representing courage and protection. Paying homage to pioneers, it inspires unwavering determination. The packaging aligns with core principles, emphasizing "daily use" to harness time's power. Both product and packaging subtly evolve, guiding users to face life positively.
Dimensions & Packaging: Length 165mm * Width 133mm * Height 60mm
Tags: Eastern, Rust Aesthetics, Modular Design, jewelry packaging, Bronze Culture
Production Technology: Implemented through laser engraving, enhancing elegance and security for high-volume production while reducing labor costs.
Our packaging follows traditional Chinese "mortise and tenon" design, ensuring easy assembly, disassembly, and efficient storage.
Support legs have discreet limit functions, allowing secure stacking, maximizing storage space and product stability.
Design Challenge: 1. Pioneering packaging aesthetics and methodologies. 2. Innovative packaging materials and structural design. 3. Universal consideration of both keepsakes (for collectibles) and jewelry (for social interaction). 4. High emotional resonance between products and packaging, fostering deep user empathy.
Research: The brand introduces the concept of "Rust Aesthetics," which emphasizes the unique beauty that emerges between objects and materials after experiencing the passage of time and oxidation. The brand's packaging captures these traces of time, symbolizing the item's journey and providing inspiration for contemplation and life.
Inspiration: "Prominent Chicheng" Token Jewelry draws inspiration from Chinese bronze culture. It features the 'Patina Aesthetic' as a symbol of heritage and resonates with the 'Tiger Token' culture to evoke a sense of emotional identity. Through the use of innovative materials and traditional craftsmanship, a collection of bronze pieces, embodying Eastern wisdom of bravery, exploration, and loyalty, is crafted. These pieces serve as tokens for both collection and social adornment.
Project Duration: The project started in July 2023 in Shenzhen and was completed in December 2023, also in Shenzhen.
Operation Flow: Our design improves unboxing with integrated product labels and convenient handles, offering cost-effective and versatile solutions, including a packaging chain doubling as a jewelry necklace. It includes a comprehensive materials package featuring a genuine leather storage bag, eco-friendly coaster, and multifunctional stand for various user needs.
Team Members: Peng Yin
Chun Wu
Linlin Li
Zhihong Chen
Image Credits: Chushan Design