Ave Natur Getränkekarton-Verpackung by Misteli Creative Agency

Ave Natur Getränkekarton-Verpackung by Misteli Creative Agency is a highly esteemed winner of the very prestigious 2024 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2024

Ave Natur Getränkekarton-Verpackung

by Misteli Creative Agency

Client: Misteli Creative Agency

A' Design Award in Bronze Winner in Verpackung Category

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Colors

The Design

About Ave Natur Getränkekarton-Verpackung

Ave Natur ist ein Verpackungsdesign für eine Reihe von Milchalternativen auf Haferbasis. Das Sortiment umfasst Haferdrinks zum Aufschlagen, Kochen und für den Barista-Einsatz, einen Haferdrink mit Schokoladengeschmack sowie Smoothies. Große Farbflächen und skandinavische Muster bringen die finnische Herkunft der Marke zum Ausdruck und helfen den Käufern, die einzelnen Produkte voneinander zu unterscheiden. Die Kartonverpackungen bestehen überwiegend aus Karton aus zertifizierter Forstwirtschaft und sind recycelbar. Es werden pflanzenbasierte Verschlüsse aus Zuckerrohr verwendet. Der Druck erfolgt im Flexodruckverfahren. Die Packungsgrößen betragen einen Liter und 250 Milliliter.

The Recognition

About the A' Design Award in Bronze

Ave Natur Getränkekarton-Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Ave Natur Getränkekarton-Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Ave Natur Getränkekarton-Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Dimensions & Packaging: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Tags: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Production Technology: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Design Challenge: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Research: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Inspiration: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Project Duration: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Operation Flow: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Team Members: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Image Credits: Misteli Creative Agency