China In The Classics Werbegrafikdesign von Zhou Haiwen, Che Shilong and Guo Cheng

Das Design China In The Classics Werbegrafikdesign von Zhou Haiwen, Che Shilong and Guo Cheng ist ein hoch angesehener Gewinner des sehr prestigeträchtigen 2024 A' Design Award in Bronze in der Wettbewerbskategorie Grafikdesign.

BronzeGrafik· 2024

China In The Classics Werbegrafikdesign

von Zhou Haiwen, Che Shilong and Guo Cheng

Auftraggeber: China Global Television Network Co., Ltd.

Gewinner des A' Design Award in Bronze in der Kategorie Grafik

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Das Design

Über China In The Classics Werbegrafikdesign

„China in the Classics“ ist ein Werbegrafikdesign für eine Fernsehsendung über die altchinesischen Klassiker. Bücher bilden das zentrale Motiv des Designs. Dabei wird auf historische Buchformen aus Ost und West Bezug genommen, darunter chinesische Bambustäfelchen, fadengebundene Bücher, Pergamentrollen und Hardcover-Bände. Diese Formen werden dekonstruiert und zu einfachen visuellen Zeichen neu zusammengesetzt. Die Titel von zehn Klassikern werden mit chinesischer Kalligrafie kombiniert. Für die Geschenkbox kommt ein besonderes haptisches Papier zum Einsatz. Das Design hilft Menschen unterschiedlicher kultureller Herkunft, chinesische Bücher und Geschichten zu verstehen.

Die Auszeichnung

Über den A' Design Award in Bronze

China In The Classics Werbegrafikdesign ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von China In The Classics Werbegrafikdesign wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. China In The Classics Werbegrafikdesign befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Hinter dem Design

Pressemappe

Danksagungen, Teammitglieder und technische Details, bereitgestellt vom Designer.

Einzigartige Eigenschaften: China in the Classics, a show produced by China Media Group, examines the stirring stories of ancient Chinese classics by selecting the most outstanding of these traditional, cultural masterpieces and examining the creation process and core ideology in a form that combines cultural seminars, drama and visualization. It brings the ancient classics alive, demonstrating Chinese wisdom, ethos and values implied in the ancient classics.
Abmessungen & Verpackung: These creative gift articles are for ministerial visits of foreign exchanges and cooperation for the China Media Group. The central theme - China in Classics, contains cultural attributes in terms of gift box packaging form, vision, material, and content. The titles of the ten classics are graphically processed, combining imaginary for overseas publicity of the classics, to form an easy-to-understand visual symbol. The titles are combined with Chinese calligraphy. It refers to traditional Chinese styles, such as Chinese labels, ancient book typesetting, etc. The material uses special tactile paper.
Schlagwörter: China, Classics, Heritage, Culture, Creativity
Produktionstechnologie: The advertising screen is easy to understand. It comes from the empathy of specific things and the complete artistic presentation, that is, the deconstruction and reorganization of familiar things. Humans are visual animals, and different colors and lines have different emotions and expressions. The pictures refer to a large number of ancient books from the East and the West, such as Chinese bamboo slips, thread-bound books, Western parchment scrolls, hardcover books, etc. It is so re-organized into easy-to-understand visual symbols. Viewers can easily feel the historical emotions from the graphics and explore the story behind the graphics.
Designherausforderung: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. For human beings, it has a unified value cognition and is universal.

In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories and oriental spirit behind the books.
Forschung: In the specific design, a large number of ancient books from the East and the West are referenced, such as Chinese bamboo slips, thread-bound books, Western sheepskin scrolls, hardcover books, etc. To the word dictionary in Chinese characters, you can also see The Classics in English. People with different cultural backgrounds can read different stories. For example, people who are familiar with Chinese characters can find the word dictionary hidden in book symbols.
Inspiration: The advertising design is in line with the spirit and image of the program, with books as the main body of the design. Classics is not only the external image of the entire program, but also an important carrier of knowledge inheritance. In the design itself, deconstruction and graphic expression are used to deal with books, so that people with different cultural backgrounds can quickly understand the meaning, understand Chinese books through graphics, and understand the Chinese stories.
Projektdauer: The project started in 2022 in China, and is still promoted and distributed.
Betriebsablauf: In the processing of the classics, the ancient books of the East and the West are referenced, and the books of different materials and binding methods are visually processed.
In the presentation of the text, you can see the word dictionary of Chinese characters from the lines of the book; you can also see The Classics in English. People with different cultural backgrounds can see different worlds, but nonetheless feel the same design concept, with the text arousing people's spiritual resonance.
Teammitglieder: Zhou Haiwen, Che Shilong, Guo Cheng
Bildnachweise: Illustrators, Creators: Zhou Haiwen, Che Shilong, Guo Cheng