C'Est La Vie Boutique Markenidentität by Fan Wang

C'Est La Vie Boutique Markenidentität by Fan Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award in Eisen in Grafikdesign Competition Category.

EisenGrafik· 2024

C'Est La Vie Boutique Markenidentität

by Fan Wang

Client: C'est la vie Boutique

A' Design Award in Eisen Winner in Grafik Category

10,298

Verified Award Winner

Verify Award Status for #160104

View at A' Design Award Press Release Award Badge

Colors

The Design

About C'Est La Vie Boutique Markenidentität

C'est La Vie Boutique ist eine Markenidentität, die für ein Modegeschäft in Nanjing, China, entwickelt wurde. Das Geschäft vereint chinesische und westliche Modemarken aus zahlreichen Kategorien und Stilrichtungen, weshalb das Logo eine gemischte Schriftgestaltung verwendet, um diese Vielfalt auszudrücken. Die Nanjing-Platane, ein ikonisches Element des Stadtbilds, dient als zentrales Bildelement. Dasselbe Motiv wurde auch zu einer rotierenden Skulpturinstallation geformt, deren gespiegeltes Abbild die sich wandelnde Stadt reflektiert. Das visuelle System bewegt sich von flächigen zu räumlichen sowie von statischen zu dynamischen Formen.

The Recognition

About the A' Design Award in Eisen

C'Est La Vie Boutique Markenidentität ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von C'Est La Vie Boutique Markenidentität wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. C'Est La Vie Boutique Markenidentität wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is to design a visual system and art installations for a local fashion buyer's store in Nanjing, China. The main logo design is a "mix-up" design style with the store's name "C'est La vie" because the store is a collection of Chinese and Western fashion brands with various product categories and styles. The visual system consists of local elements as supporting graphics, such as the Nanjing Sycamore Tree and the Three-Ball Suzuki Tree. The visual presentation comprises 2D or 3D forms suitable for branding series mediums applications.
Dimensions & Packaging: The size may vary because there are different types of products.
Tags: Branding
Production Technology: The realization of the design consists of a variety of materials and techniques.
Design Challenge: The core of the design challenge is how to combine Nanjing's traditional culture with modern fashion elements to create a brand image that is both regionally distinctive and fashionable. This requires designers to delve into Nanjing's history, culture, art, and contemporary lifestyle, draw inspiration from them, and incorporate these elements into the brand design innovatively. Firstly, designers need to consider how to convey Nanjing's unique charm through visual elements. Secondly, brand storytelling is also an essential part of the design. Finally, sustainable development is an aspect of modern brand design that cannot be ignored. In summary, the Nanjing Sycamore Tree has become an iconic city landscape due to its historical origins. Continuing the concept of local design, this typical element is transformed into different forms of presentation, such as dynamic sculpture installations and visual elements of the brand to respond to these design challenges.
Research: C'est la vie Boutique, originating from Nanjing, the ancient capital of the Six Dynasties, is a local boutique that blends tradition and modernity, oriental aesthetics, and international fashion. The designers dig deep into Nanjing's rich history and culture, combining its unique regional characteristics with modern fashion elements, and are committed to creating a unique fashion brand that provides a distinctive shopping experience for consumers who pursue individuality and taste.
Inspiration: Based on the concept of local design, the typical element of the Nanjing Sycamore Tree（Firmiana Simplex）was adopted as the key point, and firstly designed the dynamic sculpture art installation "Sycamore Forest," which rotates in a counterclockwise direction, and the inverted mirror of the tree maps the change of Nanjing city. On this basis, a three-dimensional image was used as the graphic element of the brand design, and the logo was designed in a mix-up style to emphasize the brand's characteristics. The design is from planar to spatial, static to dynamic, reflecting the localized multi-dimensional design thinking.
Project Duration: The duration of the project is from June to September 2022, and the project location is in Nanjing.
Operation Flow: The store opened in September 2022. Located in Nanjing, China.