Seawool Branding-Projekt by Chungsheng Chen and Eddie Wang

Seawool Branding-Projekt by Chungsheng Chen and Eddie Wang is a highly esteemed winner of the very prestigious 2024 A' Design Award in Eisen in Grafikdesign Competition Category.

EisenGrafik· 2024

Seawool Branding-Projekt

by Chungsheng Chen and Eddie Wang

Client: Tainan University of Technology/Product Design Deparment

A' Design Award in Eisen Winner in Grafik Category

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Verified Award Winner
Verify Award Status for #160731

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seawool Branding-Projekt

Die Marke verbindet Mode und Nachhaltigkeit und integriert recycelte Austernschalen mit professionellen Techniken und Stil in den Alltag. Das in Großbuchstaben präsentierte Logo symbolisiert einen Geist kontinuierlicher Innovation, wobei das doppelte O für zirkuläre Nachhaltigkeit und fortwährende Erneuerung steht. Das Gesamtdesign strahlt Eleganz aus und repräsentiert das Streben nach Mode und Qualität. Die Hausschrift integriert Elemente von Wellen und Aufwärtsbewegung und zeigt die Achtung vor der Natur sowie den stetigen Fortschritt. Die Marke ist lebendig, innovativ und führend in Mode- wie auch in Umwelttrends.

The Recognition

About the A' Design Award in Eisen

Seawool Branding-Projekt ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Seawool Branding-Projekt wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Seawool Branding-Projekt wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Dimensions & Packaging: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Tags: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
Production Technology: The Branding project all done in Adobe Illustrator and Photoshop software.
Design Challenge: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Research: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Inspiration: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Project Duration: The Branding project commenced in Sept.2022 and concluded in May,2023.
Operation Flow: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Patents: Trademark: Creative Tech Textile Co., Ltd.
Team Members: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Image Credits: All images copyright: Acdesign Associates International Co.,Ltd.