Banquet Chinese Baijiu Spirituosenverpackung by Ying Song Brand Design Shenzhen Co., Ltd is a highly esteemed winner of the very prestigious 2024 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2024

Banquet Chinese Baijiu Spirituosenverpackung

by Ying Song Brand Design Shenzhen Co., Ltd

Client: Guizhou Suiyuesijiu Enterprise Management Co., Ltd.

A' Design Award in Silber Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #160778

View at A' Design Award Press Release Award Badge

Colors

The Design

About Banquet Chinese Baijiu Spirituosenverpackung

Banquet ist ein Verpackungsdesign für chinesischen Baijiu, eine Spirituose. Die Flasche ist aus Keramik gefertigt und ihre Form greift traditionelle chinesische Vasen auf. Der himmelblaue Farbton verweist auf Ru-Ofen-Keramik der Song-Dynastie, und die minimalistische Form folgt der Ästhetik der Song-Dynastie. Der Verschluss besteht aus einer Legierung und trägt in seiner Mitte das chinesische Schriftzeichen für Festmahl. Die Flasche misst 87 mal 87 mal 305 Millimeter und ist wiederverwendbar. Der Flaschenhals wird abgenommen und umgedreht, sodass die Flasche als Blumenvase dient, während der Verschluss zum Räucherstäbchenhalter wird.

The Recognition

About the A' Design Award in Silber

Banquet Chinese Baijiu Spirituosenverpackung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Banquet Chinese Baijiu Spirituosenverpackung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Banquet Chinese Baijiu Spirituosenverpackung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It's a Baijiu package from China. The name of the project is Banquet, a famous painting from the Song Dynasty that depicts scenes of people drinking and playing at night banquets. Therefore, this design applies the minimalist style of Song Dynasty aesthetics to the shape of wine bottles, and the sky blue color used in ceramic bottles also expresses this feature, which is beautiful, simple, and high-end. The designer wants to convey the elegant lifestyle of Song people to customers through this project. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Dimensions & Packaging: A bottle / 87mm x 87mm x 305mm / ceramics, metals/
Tags: Chinese Baijiu packaging, packaging design, reused
Production Technology: We chose sky blue as the color for the ceramic vase, representing the high-end aesthetic of the Song Dynasty, and the shape of the ceramic vase also drew inspiration from the shape of traditional Chinese vases. The bottle cap is made of alloy, which can reflect the advanced texture of the project. The middle of the bottle cap has the Chinese character ‘banquet’, which is the Chinese name of the project. Use graphics to represent the project name.
Design Challenge: How to reflect the aesthetic beauty, simplicity, and sophistication of the Song Dynasty in packaging. Convey to customers the feeling about ‘Real artists simplify’.
Research: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiration: The creativity comes from the aesthetics of the Song Dynasty in China.
Minimalism was a characteristic of Song Dynasty aesthetics.

Chinese ceramic art reached its peak in the Song Dynasty.
The bottle adopts the sky blue color of Ru Kiln in the Song Dynasty, with a minimalist design that conveys the ‘Real artists simplify’.

Flower arrangement, burn incense, It’s a lifestyles of the literati in the Song Dynasty.
So the bottle is design to be reusable, reflect they're.
1 Remove and flip the bottle mouth to use as a vase for "flower arrangement"
2 Bottle cap making incense base

The design reflects the elegant life of Song people.
Project Duration: The project started construction in Shenzhen in February 2023, was completed in December 2023, and was launched for sale in China around December 2023
Operation Flow: Open the bottle cap to drink. And the bottle can also be reused. It can be illustrated, and the bottle cap can be used as a incense base.
Team Members: Creative Director: Yingsong Chen
Design: Huandi Li, Zhen Bi, Wei Yang
3D: Wei Hu
Image Credits: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen