Judinstrom Beer Bierverpackung by Olha Takhtarova

Judinstrom Beer Bierverpackung by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 A' Design Award in Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2024

Judinstrom Beer Bierverpackung

by Olha Takhtarova

Client: SOTB and D

A' Design Award in Eisen Winner in Verpackung Category

16,752
Verified Award Winner
Verify Award Status for #160960

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Judinstrom Beer Bierverpackung

Judinstrom Beer ist ein Verpackungsdesign, das für eine Craft-Brauerei in Montreal, Kanada, entwickelt wurde. Die Verpackung nutzt eine handelsübliche Aluminiumdose mit 473 ml Inhalt, das Etikett im Format 5 x 8 Zoll wird im Flexodruck hergestellt. Skandinavische Motive werden in einer modernen Interpretation durch flächige grafische Illustrationen und eine Schrift mit geraden Linien und Winkeln präsentiert. Die Farbpalette verbindet tiefes Blau mit Grautönen und Weiß. Das minimalistische Layout hält Markenname, Biersorte und Alkoholgehalt gut lesbar, während ein gemeinsamer visueller Kern es erlaubt, weitere Bierstile in die Reihe aufzunehmen.

The Recognition

About the A' Design Award in Eisen

Judinstrom Beer Bierverpackung ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Judinstrom Beer Bierverpackung wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Judinstrom Beer Bierverpackung wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.