Paper and Wood Primärfunktion: Messestand by Kodai Fukuchi

Paper and Wood Primärfunktion: Messestand by Kodai Fukuchi is a highly esteemed winner of the very prestigious 2025 A' Design Award in Bronze in Messestanddesign Competition Category.

BronzeMessestand· 2025

Paper and Wood Primärfunktion: Messestand

by Kodai Fukuchi

Client: Hakuten Corporation

A' Design Award in Bronze Winner in Messestand Category

17,886

Verified Award Winner

Verify Award Status for #162193

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Paper and Wood Primärfunktion: Messestand

Buchtext: Crecias Messestand verkörpert Nachhaltigkeit mit einem Konzept aus Papier und Holz, bei dem alle Materialien wiederverwendet oder recycelt werden. Er unterstreicht die Rolle des Holzes im Alltag und Crecias Engagement für Abfallreduzierung. Mit Rohren aus durchforstetem Holz aus Hokkaido und einem werkzeugfreien Bodenbelag definiert die Struktur nachhaltiges Ausstellungsdesign neu. Eine 75 m lange Papierinstallation präsentiert Crecias Toilettenpapier mit langer Rolle, während eine Stempelrallye mit überschüssigen Materialien das Recycling fördert. Diese Initiative minimiert Abfall und inspiriert zu branchenweiter Nachhaltigkeit.

The Recognition

About the A' Design Award in Bronze

Paper and Wood Primärfunktion: Messestand ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Paper and Wood Primärfunktion: Messestand wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Paper and Wood Primärfunktion: Messestand befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is designed to prompt reflection on the everyday use of "paper and wood". It aims to advocate how wood resources are integral to our lives and provides detailed exhibitions on the importance of paper recycling. In booth decorations, it emphasizes the importance of wood resources by exclusively using "paper and wood", achieving a design that visualizes the intended message while promoting environmentally sustainable practices and reducing environmental impact.
Dimensions & Packaging: Booth Size : W9000 x D6000 x H3600
Tags: Sustainability, Exhibition booth, Paper and wood, Zero waste, Reuse, Recycling
Production Technology: Crecia's toilet paper is three times longer than traditional rolls, visually represented by incorporating approximately 75 meters of paper into the upper construction to showcase this feature. Additionally, three types of plywood are randomly combined to emphasize the natural beauty of wood tones and textures. The wooden structures are designed with disassembly in mind, using screws only for fixation, and puzzle-like shapes enable easy installation of wooden flooring without the need for tools.
Design Challenge: When creating booths using only "paper and wood," the most challenging aspect was the booth's structure. Through trial and error, we replaced metal pipes commonly used in construction scaffolding with wooden pipes. These wooden pipes are made from thinned-out Todomatsu (Hokkaido fir), significantly contributing to regional forestry promotion. This design not only enhances the quality and uniqueness of the design but also contributes to solving and developing forestry challenges.
Research: Conventionally, exhibitions have generated substantial waste, but Crecia's initiative has garnered attention for waste reduction in the exhibition industry, ushering in a new concept. Designs using only wood and paper, both recyclable, enhance exhibition sustainability, leading to economic benefits from reduced waste disposal costs. Moreover, this new concept has influenced other exhibitors and the entire industry, promoting the adoption of sustainable exhibition practices.
Inspiration: Crecia manufactures and sells paper products such as tissues and toilet paper, using paper made from environmentally friendly and sustainable wood resources. To convey the sustainability of these wood resources, they came up with the idea of creating a booth using only "paper and wood" materials, aiming to produce no waste by reusing or recycling everything after the event. They focused on designs that highlight the essence of "paper and wood" without unnecessary processing.
Project Duration: It was exhibited at Tokyo Big Sight in Japan in August 2023.
Operation Flow: At our booth, we conducted a stamp rally using surplus tissue box materials from the manufacturing process instead of regular paper. This initiative aimed to educate visitors on the recyclability of paper. Participants completed the rally by depositing stamped papers into a collection box, reinforcing the message of recycling. Additionally, we conducted surveys to understand how people dispose of used tissue boxes, further promoting paper recycling.
Team Members: Designer : Kodai Fukuchi
Creative Director : Ryosuke Suzuki
Image Credits: Photographer : Akitoshi Kudo