Hwg Campus Lu Leitsystem by Thomas Geissert

Hwg Campus Lu Leitsystem by Thomas Geissert is a highly esteemed winner of the very prestigious 2025 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2025

Hwg Campus Lu Leitsystem

by Thomas Geissert

Client: Teamgeissert

A' Design Award in Bronze Winner in Grafik Category

13,508

Verified Award Winner

Verify Award Status for #162366

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hwg Campus Lu Leitsystem

Ziel war es, ein System mit eigener Identität und Originalität zu schaffen. Das Beschriftungs- und Informationssystem verfügt daher über eine klare Designsprache und greift architektonische Elemente des Neubaus auf. Ein Farbkonzept erleichtert die Orientierung. Es empfängt und informiert Studierende im Außenbereich (Parkplatz, Campus), leitet sie zu den Eingängen und innerhalb der Gebäude zu den gewünschten Abteilungen und Einrichtungen. Im Fokus stehen Lesbarkeit, Zugänglichkeit und Wiedererkennung. Es wurde eine Lösung entwickelt, die nicht kurzlebigen Trends folgt, sondern in Form und Materialität langlebig ist.

The Recognition

About the A' Design Award in Bronze

Hwg Campus Lu Leitsystem ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Hwg Campus Lu Leitsystem wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Hwg Campus Lu Leitsystem befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The aim in designing the new wayfinding system was to create a calm atmosphere and a balanced overall view without creating visual clutter. The choice of typography and icons, as well as the lighting and colour scheme, make it easier for international students to find their way around. The most important means, besides the use of the open Roboto typeface, is the introduction of high-contrast colours. Our focus was on functional and psychological aspects such as good visibility, readability and accessibility.
Dimensions & Packaging: Various dimensions according to the neccessities on-site
Tags: modern, contemporary, reluctant, minimal, plain, timeless
Production Technology: The signage system uses aluminium frames with a concrete base and aluminium panels with contemporary lettering. The logo was milled into the glass fibre reinforced concrete panels. The building numbers are decoupaged and highlighted in different colours. The numbers are illuminated at night.
Design Challenge: Processing and finishing the various materials was the biggest challenge. Laser cut aluminium, powder coated with high performance film, backlit coloured acrylic glass and engraved concrete panels were combined to form a single unit.
Research: A signage system was designed to blend in with the surroundings without being overlooked. For this reason, colours and materials from the architecture and outdoor facilities were taken up, recombined and developed into an independent product.
Inspiration: The aim was to create a system with its own identity and originality. Characterised by a modern, contemporary look with modern, classic typography. The calm appearance is intended to promote safety, confidence and deceleration among students. Contrasting modern design and a clear hierarchy of information characterise this new system. The orientation system is easy to use and makes a positive contribution to the quality of service on the campus.
Project Duration: The design process started in 2015 and the implementation of the signage elements was in 2024.
The site is the campus of the University of Business and Society in Ludwigshafen, Germany.
Operation Flow: The high contrast between the font colour and the background makes the information easy to read. Accessible information boards with tactile lettering have been developed for people with visual impairments.
Team Members: Thomas Geissert
Image Credits: TEAMGEISSERT