Langjiu Estate San Pin Festival Spirituosenverpackung by Dong Jinghong and Li Wei

Langjiu Estate San Pin Festival Spirituosenverpackung by Dong Jinghong and Li Wei is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2025

Langjiu Estate San Pin Festival Spirituosenverpackung

by Dong Jinghong and Li Wei

Client: Shenzhen Reform Brand Consultant and Design Co.,Ltd.

A' Design Award in Silber Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #162394

View at A' Design Award Press Release Award Badge

Colors

The Design

About Langjiu Estate San Pin Festival Spirituosenverpackung

Das Langjiu Estate San Pin Festival ist ein Verpackungsdesign für Baijiu, eine chinesische Spirituose. Das Set umfasst zwei konzeptionelle Produkte, die auf den Themen „Tag des Anwesens" und „Nacht des Anwesens" basieren. Die Umverpackung dient zugleich als dreidimensionale Papierschnitt-Leuchte, umgeben von Illustrationen der Landschaft des Anwesens. Erleuchtet erinnert die Lampe an die abendliche Lichtshow, die auf dem Anwesen stattfindet. Die Verpackung präsentiert ein Panorama des Anwesens im Miniaturformat und wird so zu einem Erinnerungsstück, das über das Getränk allein hinausgeht.

The Recognition

About the A' Design Award in Silber

Langjiu Estate San Pin Festival Spirituosenverpackung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Langjiu Estate San Pin Festival Spirituosenverpackung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Langjiu Estate San Pin Festival Spirituosenverpackung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a bottle of baijiu for the San Pin Festival. Distilled baijiu is made through countless days and nights, absorbing the spirit of heaven and earth. Therefore, here are the two conceptual baijiu products created basic on "The day of estate" and "The night of estate". It presents the miniature of whole view of the estate in packaging just on palm of hands.
Dimensions & Packaging: Width 310mm x Depth 196mm x Height 241mm
Tags: the scenery of the day and night, commemorative significance, paper carving lamp nature and architecture, light show,
Production Technology: One of Langjiu Manor's highlights is the light show at night. The customers can instantly recall this highlight when using the product. To achieve this purpose, it used with a three-dimensional paper carving lamp to simulate the atmosphere of a light show at night. (The effect of a paper carving lamp is similar to that of a light show) The outside of the paper carving lamp is surrounded by illustrations themed with manor scenery.
Design Challenge: Most baijiu products on the market focus more on the baijiu itself, but this product will bring more attention to the scenes and festive atmosphere it evokes. The impression of the brand is reinforced through association.
Research: Langjiu Manor is a place that all the baijiu lovers want to go, so this product can enhance the society's curiosity about Langjiu Manor. It can also attract more users or partners for the Manor to drive local economic development.
Inspiration: The product's design focuses on the commemorative significance. It could be both exhibitionary and thematic. Langjiu Manor is made up of the nature and architecture, so it uses the panoramic illustration of the Manor with a three-dimensional paper carving lamp,which can reflect the theme and exhibition of this product. All of this is accord with the impression of the manor day and night.
Project Duration: The project started in March 2023 in China and finished in June2023 in China, and will be exhibited in China in March 2024.
Operation Flow: This product's original intention is to impress the users by Langjiu Manor and the "Quality, Brand and Taste Festival." As mentioned above, it can be used as a paper carving lamp.
Team Members: Wang Bowei、Yu Jun、Wang Chaojun、Dong Jinghong、Li Wei