Hug Me Sessel by Zipeng Zhou is a highly esteemed winner of the very prestigious 2025 A' Design Award in Gold in Möbeldesign Competition Category.

GoldMöbel· 2025

Hug Me Sessel

by Zipeng Zhou

Client: Steel-Land

A' Design Award in Gold Winner in Möbel Category

222,517
Verified Award Winner
Verify Award Status for #163159

View at A' Design Award Press Release Award Badge

Colors

The Design

About Hug Me Sessel

Hug Me ist ein Sessel, der für entspanntes Sitzen zu Hause konzipiert wurde. Die Armlehnen öffnen sich nach außen in einer Form, die von einer Umarmung inspiriert ist. Ein kräftiger, stabiler Sockel verleiht dem Sessel ein solides und standfestes Erscheinungsbild. Die Rückenlehne ist mit 105 Grad geneigt und folgt den Rundungen des Körpers, was sich zum Lesen, Ausruhen und für gemütliche Stunden mit der Familie eignet. Eine integrierte Konstruktion vereint ein eingearbeitetes Metallgestell mit langsam rückstellendem Formschaum, während der Bezug ohne Klebstoff von Hand vernäht wird. Ausführungen in Polyesterfaser und Lammwolle stehen in mehreren Farben zur Verfügung, jeweils mit wasser- und schmutzabweisender Ausrüstung.

The Recognition

About the A' Design Award in Gold

Hug Me Sessel ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Hug Me Sessel wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Hug Me Sessel erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The naturally extending arm design, inspired by a warm embrace, carries two layers of meaning:
It imbues the "hug me" with deep affection and the warmth of love.
It more profoundly conveys STEEL-LAND's gratitude for 30 years of support.
The thick and sturdy base design:
Highlights the solid quality and heritage of the product.
Symbolizes SteeloLand's firm foundation in the industry, standing firmly like Mount Tai, reliable and steadfast, providing every user with a sense of security and trust.
Dimensions & Packaging: 800mm*600mm*500mm
Tags: Chair, Steel-land, Hug, Furniture
Production Technology: The "hug me" is designed with ergonomics, offering a bouncy and soft seating experience. The 105-degree reclining backrest perfectly conforms to the body's curves, providing comprehensive relaxation and support. Whether for reading, napping, or family gatherings, users will enjoy an unparalleled comfort experience.
Design Challenge: If the product is comfort and how to make it more durable while remain the unique appearance.
Research: The "hug me" excels in craftsmanship. The overall design features an integrated molding structure with a built-in metal framework paired with slow-rebound molded foam. Hand-stitched showcases the exquisite craftsmanship. Without the need for glue, which make the chair be stable, comfortable to sit and also eco-friendly. Additionally, the chair utilizes lotus leaf bionic technology, making the fabric water and stain-resistant, which facilitates easy daily cleaning and maintenance.
Inspiration: On the glorious milestone of steel-land's thirtieth anniversary, an original “hug me” Chair has emerged, serving not only as a heartfelt tribute to the past years but also as a warm expectation for the journey ahead. Looking back to 1993, steel-land, like a toddler taking its first steps, embraced the market with pure longing, seeking the recognition and warm embrace of every customer. Over the years, through trials and perseverance, it has transformed into a shining star in China's high-end home furnishing industry, yet it has never forgotten its original aspirations and dreams.
Project Duration: It is published on 4th, May, 2024 in Guangdong, China.
Operation Flow: This product offers a variety of materials and colors, providing users with both visual delight and excellent tactile experiences. The polyester fiber version utilizes advanced 3D technology, with its unique dense fiber layers delivering softness and a skin-friendly feel, along with exceptional deformation resistance. The lambswool series mimics the natural curl and texture of wool, offering a soft and delicate touch. Meanwhile, both materials are durable and resistant to wear and pilling, maintaining a fresh appearance even after long-time use. Additionally, The product is available in multiple colors, each seamlessly blending into various home environments, creating a simple and cozy atmosphere.
Team Members: Zhou Zipeng