Yummy IP-Illustration by Du Qingyu and Zhang Jun

Yummy IP-Illustration by Du Qingyu and Zhang Jun is a highly esteemed winner of the very prestigious 2025 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2025

Yummy IP-Illustration

by Du Qingyu and Zhang Jun

Client: Joy Studio

A' Design Award in Bronze Winner in Grafik Category

11,908

Verified Award Winner

Verify Award Status for #165133

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Yummy IP-Illustration

Diese Illustrationsserie lässt sich von den einfachen Freuden des Alltags inspirieren. Die Farbkombination wurde konzipiert, um eine fröhliche Atmosphäre zu schaffen und positive Emotionen hervorzurufen. Die Liebe der Charaktere zum Essen zeigt sich in ihren Gesichtsausdrücken und körperlichen Veränderungen beim Halten von Speisen. Die Illustrationsserie kann für Markenkommunikation und Produktverpackungen eingesetzt werden, um die Markenidentität zu stärken und emotionale Bedürfnisse der Nutzer zu erfüllen.

The Recognition

About the A' Design Award in Bronze

Yummy IP-Illustration ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Yummy IP-Illustration wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Yummy IP-Illustration befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a set of 3D IP illustrations. It is a visual presentation of people's spiritual demands in a fast-paced life, exploring the pursuit of emotional comfort through characters and food. Compared with other designs, it focuses on the details of life and sees the big picture from the small. The image has exaggerated big eyes and simple shapes, which are highly recognizable and cute. Such a childlike design can easily arouse people's resonance with simple happiness.
Dimensions & Packaging: Image size 1800Pixels x 1800Pixels
Tags: character design, food, colorful, illustration, happiness
Production Technology: This set of illustrations uses 3D modeling technology, with the help of C4D to build models of cartoon characters and food, set proportions, and shapes. In the early design stage, collect inspiration, study popular cartoon styles and audience preferences, and determine the direction of high-saturation colors and simple and exaggerated shapes. Arranging light sources, enhance visual impact and artistic appeal. Use Octane renderer to render high-quality artworks.
Design Challenge: 1. How to stand out among many food-themed designs is the primary challenge.
2. From the historical perspective of illustration development, traditional hand-painted illustrations are deeply rooted, and there are many stereotypes in the process of transformation to 3D digitalization.
3. Society's perception and demand for illustrations are constantly changing, and how to make the work fit the expectations of different social groups has also become a big challenge.
Research: The study revolves around the creation and application of 3D cartoon illustrations, using an interdisciplinary research type. With the help of literature, the development and application of 3D cartoon illustrations were sorted out, classic cases were analyzed, and online user surveys were conducted. The study shows that the unique style of 3D cartoon illustrations can meet the emotional demands of users, can be applied to brand promotion and product packaging, and enhance brand recognition.
Inspiration: This set of illustrations is inspired by capturing the simple joys of daily life. The pictures are constructed with brightly colored elements, symbolizing the colorful and vibrant life. The characters' desire for food is the instinctive pursuit of human beings for material enjoyment, it reflects our spiritual yearning for simple happiness in a busy world. Food is like the little things in life that make us happy, reminding us that happiness is often hidden in ordinary daily life.
Project Duration: The project started in April 2023 in Beijing and finished in June 2023 in Beijing
Operation Flow: An interesting picture is formed by combining the characters' body shapes with the food's characteristics. The cartoon characters' desire for food is highlighted. Combining the food that people are familiar with and love can easily trigger the public's emotional resonance. The unique 3D cartoon style, bold use of colors, and vivid images stand out from the crowd of visual content and can quickly attract users' attention.
Team Members: Du Qingyu
Zhang Jun
Image Credits: Du Qingyu