Threegun Verpackungsdesign by E2W Studio

Threegun Verpackungsdesign by E2W Studio is a highly esteemed winner of the very prestigious 2025 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2025

Threegun Verpackungsdesign

by E2W Studio

Client: E2W Studio

A' Design Award in Bronze Winner in Verpackung Category

11,154
Verified Award Winner
Verify Award Status for #167210

View at A' Design Award Press Release Award Badge

Colors

The Design

About Threegun Verpackungsdesign

Seit seiner Gründung verwendet Threegun konsequent Rot, eine Farbe, die tief in der chinesischen Tradition verwurzelt ist, als Kernelement seiner visuellen Identität. Der Rotton gilt als eines der wesentlichen Merkmale, die im visuellen System der Marke beibehalten werden müssen. Die systematische Verwendung von Rastersystemen in der Verpackung vereinheitlicht das Layout. Was den Verpackungshintergrund betrifft, so hat der Designer das Zeichen Drei modern in das Musterdesign integriert. Dieses Motiv ist zu einem zentralen visuellen Element für Threegun geworden und spielt weiterhin eine bedeutende Rolle in ihrer nachfolgenden visuellen Gestaltung.

The Recognition

About the A' Design Award in Bronze

Threegun Verpackungsdesign ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Threegun Verpackungsdesign wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Threegun Verpackungsdesign befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As a Chinese underwear brand established in 1937, Threegun has various products. Consequently, the most challenging aspect of this project lies in distinguishing and unifying these products. Instead of utilizing patterns and icons, designer have opted for the use of Chinese characters. The selected font is Kaiti, which has a strong sense of humanism and aligns perfectly with Threegun's humanistic culture.
Dimensions & Packaging: Width 58mm x Depth 134mm x Height 255mm
Tags: Humanity, Classic elegance, Modern oriental aesthetics, Warmth, Brand identity
Production Technology: In terms of appearance, we have extracted the specifications and names of the products into Chinese characters as the core identification elements of the symbol. The condensed Chinese characters enable consumers to establish recognition of products and make it easier for them to remember the brand.
Design Challenge: It is difficult to see any direct relationship between design and cost in this project, but the sorting and classification system hidden behind the scenes is the key to reducing costs. THREEGUN has developed a wide range of products over 80 years of brand history, with many different specifications under each product line. The design system that clarifies these product lines and specifications is the key to significant cost savings behind the scenes.
Research: In the Chinese market, especially in the underwear category, using Chinese characters as brand identity and functional identity is the first of its kind, especially when we have cleverly integrated them into a cohesive visual language, which is an area that other brands have yet to venture into.
Inspiration: As a time-honored brand in China, Threegun selected Chinese characters to convey warm and humanistic feelings. As a national brand, using Chinese characters is a better way to communicate with consumers and to form brand recognition.
Project Duration: The project was completed in 2024.
Operation Flow: More importantly, it helps the brand review systematically, enabling them to plan their product lines and strategic planning more effectively.
Image Credits: Floating Stop