Rotary Sans Schriftart by Paul Robb and Moira Bartoloni

Rotary Sans Schriftart by Paul Robb and Moira Bartoloni is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silber in Grafikdesign Competition Category.

SilberGrafik· 2025

Rotary Sans Schriftart

by Paul Robb and Moira Bartoloni

Client: S6 Foundry

A' Design Award in Silber Winner in Grafik Category

81,828

Verified Award Winner

Verify Award Status for #167715

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Rotary Sans Schriftart

Rotary Sans ist eine serifenlose OpenType-Schriftart mit geometrischen Strukturen und leichten Formvariationen. Sie verfügt über birnenförmige Tintenfallen, die die Lesbarkeit fördern und ein charakteristisches visuelles Element hinzufügen. Die Schriftart bietet einen vollständigen lateinischen Zeichensatz sowie alternative Zeichen und Ligaturen für verschiedene typografische Anwendungen. Ihr Design betont Klarheit und Konsistenz und eignet sich für Kontexte wie Branding. Rotary Sans ist in verschiedenen Schriftschnitten und Stilen erhältlich und kann sowohl in digitalen als auch in Druckformaten eingesetzt werden, wo Lesbarkeit und einheitliches Erscheinungsbild erforderlich sind.

The Recognition

About the A' Design Award in Silber

Rotary Sans Schriftart ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Rotary Sans Schriftart wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Rotary Sans Schriftart ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Rotary Sans is a modern OpenType sans-serif typeface that blends contemporary aesthetics with strong geometric contrasts. Its most distinctive feature is the pear drop-shaped ink traps, which add a unique visual character while enhancing legibility. Designed with versatility in mind, Rotary Sans includes an extended Latin glyph set, complete with alternative characters and ligatures, making it well-suited for a wide range of typographic applications.
Dimensions & Packaging: The outer box 25 x 155 x 215 was digitally printed and then silver foil printed. The 20 postcards were printed on 300gsm natural paper cmyk.
Tags: Type design, Typeface, Specimen
Production Technology: The font was meticulously designed and digitally crafted, offering support for over 200 Latin-based languages. To celebrate its launch, a limited-edition specimen box was digitally printed, showcasing the typeface’s versatility and strength across various applications.
Design Challenge: The development of Rotary Sans presented several key design challenges, requiring a careful balance between form, function, and originality. One of the primary hurdles was achieving a distinctive aesthetic while maintaining the clarity and versatility expected of a contemporary sans-serif. The typeface needed to feel fresh and modern yet still be highly functional across a range of applications, from branding to editorial use.
Research: The initial research for Rotary Sans focused on striking a balance between geometric precision and functional versatility. The design process began with an in-depth study of mid-century modern typography, particularly the clean, efficient letterforms found in grotesque and neo-grotesque typefaces. These styles, known for their straightforward and utilitarian approach, served as a foundation for Rotary Sans, but the goal was to introduce a contemporary refinement that would make it more adaptable to modern branding and communication needs.
Inspiration: Rotary Sans draws inspiration from the interplay of geometry and functionality found in mid-century modern design, where clean lines and purposeful details create a sense of clarity and efficiency. The typeface takes cues from classic grotesque and neo-grotesque sans-serifs but reinterprets them with a contemporary twist—most notably through its distinctive pear drop-shaped ink traps. These ink traps not only enhance legibility but also introduce a subtle organic contrast to the structure.
Project Duration: Location Italy. The research project began in late 2023 and progressed through development, culminating in its production and launch in July 2024.
Operation Flow: The presentation box was gifted to the first ten companies that purchased the complete typeface family.
Team Members: Paul Henry Robb
Moira Bartoloni
Image Credits: Paul Henry Robb