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Miluo Ip Design Illustrationsserie by Shurui Pan

Miluo Ip Design Illustrationsserie by Shurui Pan is a highly esteemed winner of the very prestigious 2025 A' Design Award in Eisen in Grafikdesign Competition Category.


EisenGrafik· 2025

Miluo Ip Design Illustrationsserie

by Shurui Pan

Client: Northeastern University of China

A' Design Award in Eisen Winner in Grafik Category

Colors

The Design

About Miluo Ip Design Illustrationsserie

Miluo Ip Design ist eine Reihe von Illustrationen, die die Kultur der chinesischen Stadt Miluo vorstellen. Die Serie verwandelt lokale Kulturelemente in Figuren und Szenen und nutzt dabei vielschichtige Farbigkeit sowie eine situative Atmosphäre. Die Illustrationen wurden mit vektorbasierter Designsoftware erstellt und mit hochwertiger Produktionstechnik gedruckt, um feine Details zu erhalten. Jedes Bild misst 3600 mal 3600 Pixel. Derivatprodukte erweitern die Serie auf moderne Medien. Ziel ist es, die Naturdenkmäler und das ethnische Erbe von Miluo in einer modernen visuellen Sprache zu vermitteln und den Schutz der traditionellen Kultur zu fördern.

The Recognition

About the A' Design Award in Eisen

Miluo Ip Design Illustrationsserie ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Miluo Ip Design Illustrationsserie wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Miluo Ip Design Illustrationsserie wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is a set of IP illustrations of Miluo City culture, which conceptualize cultural elements and creativity through illustration forms, create situational atmosphere, match color levels, and use modern media to showcase Miluo's unique natural relics and ethnic heritage, spreading Miluo's culture and natural culture in a way that conforms to modern aesthetics, and endowing Miluo's traditional story culture with new era connotations.
Dimensions & Packaging
3600 x 3600 pixels, 72dpi, RGB.
Tags
IP design, Miluo City, illustrations, derivative products, Chinese style illustrations
Production Technology
The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge
The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of Chinese style illustration, and the preservation of traditional charm while keeping up with the aesthetic pace of the times.
Research
Miluo, as a holy land with numerous world cultural heritage sites, records the long history of human civilization development and should be protected and inherited to prevent it from disappearing under the tide of commercial development and modern urbanization. Researching the culture of Miluo Ancient City, expressing a series of creative concepts through national style IP and illustration forms, and disseminating them through different media to help people better understand and protect this culture.
Inspiration
Through the IP illustrations and cultural derivatives on the theme of Miluo City culture. Explore the visual presentation of traditional culture with localized IP illustration characteristics. Using illustration language and media to express the talented people and land of Miluo, endowing traditional culture with new era connotations and modern forms of expression, and arousing people's love and protection awareness for traditional culture.
Project Duration
The project started in December 2024 in China and finished in January 2025 in China.
Operation Flow
Spread Chinese local cultural characteristics in a way that conforms to modern aesthetic standards, and raise people's awareness of protection.
Patents
This design was made for our company, institution or enterprise.
Image Credits
Image #1 : Illustration Pan Shurui 2025.
Image #2 : Illustration Pan Shurui 2025.
Image #3 : Illustration Pan Shurui 2025.
Image #4 : Illustration Pan Shurui 2025.
Image #5 : Illustration Pan Shurui 2025.

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