Abra Mode Strumpfhosen-Verpackung by Sajad Izadi

Abra Mode Strumpfhosen-Verpackung by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award in Eisen in Verpackungsdesign Competition Category.

EisenVerpackung· 2025

Abra Mode Strumpfhosen-Verpackung

by Sajad Izadi

Client: Abra Mode

A' Design Award in Eisen Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #170028

View at A' Design Award Press Release Award Badge

Colors

The Design

About Abra Mode Strumpfhosen-Verpackung

Abra Mode ist eine Verpackungsschachtel für Strumpfhosen. Die Schachtel besteht aus Karton in Creme- und Goldtönen, die gewählt wurden, um Ruhe, Weichheit und Luxus zu vermitteln. Ein Sichtfenster in Form eines übereinandergeschlagenen Frauenbeins wird mit einer Stanzform ausgeschnitten und gibt den Blick auf das Gewebe frei, sodass Struktur, Dichte und Farbe sichtbar werden. Durch das Fenster entfällt die Notwendigkeit, für jede Farbe oder jedes Muster eine neue Schachtel zu drucken. Die Beschichtung ist wasserbasiert, matt und recycelbar und verhindert Fingerabdrücke auf der Oberfläche. Die Schachtel misst 138 mm in der Breite, 25 mm in der Tiefe und 240 mm in der Höhe. Die geschlossene Form schützt das Produkt im Handel vor Staub und Berührung.

The Recognition

About the A' Design Award in Eisen

Abra Mode Strumpfhosen-Verpackung ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Abra Mode Strumpfhosen-Verpackung wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Abra Mode Strumpfhosen-Verpackung wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging: Width:138mm Depth:25mm Height:240mm
Tags: Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration: All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members: Graphic Designer:Sajad Izadi
Image Credits: Graphic Designer:Sajad Izadi