Kolompeh Gebäckverpackung by Sajad Izadi

Kolompeh Gebäckverpackung by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2025

Kolompeh Gebäckverpackung

by Sajad Izadi

Client: Reza Sweets and Nuts

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner
Verify Award Status for #170085

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kolompeh Gebäckverpackung

Kolompeh ist ein Verpackungsdesign für traditionelles Gebäck aus Kerman, das mit Datteln gefüllt und mit Traubensirup gesüßt wird. Die Schachtel besteht aus Karton mit einer Beschichtung auf Wasserbasis, um die Verpackung umweltfreundlich zu halten. Illustrationen bedecken die Flächen und zeigen Figuren, die von den Vorfahren Kermans inspiriert sind – mit langen Schnurrbärten und mit persischen Mustern verzierter Kleidung. Gold und lebendige Druckfarben vermitteln Qualität, wobei jede Farbe für eine Geschmacksrichtung steht. Im Inneren ist das Gebäck auf lebensmittelechtem Wachspapier angeordnet. Das Design verbindet lokale Kunst mit dem modernen Markt.

The Recognition

About the A' Design Award in Bronze

Kolompeh Gebäckverpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Kolompeh Gebäckverpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Kolompeh Gebäckverpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For years, traditional products In Iran have faced limited acceptance. People are turning to industrial food products, and old brands hold no significant place In the market. Kolompeh are health-oriented cookies; grape syrup has been used to sweeten them, and they contain date-filled center. After eating them, you feel energized and not weighed down. The Reza brand aims to Introduce these high-quality products to the market with fresh approach.
Dimensions & Packaging: Width:224mm Depth:55mm Height:224mm
Tags: Packaging design, Sweets , Design, Graphic Design, Illustration
Production Technology: In the production of this packaging, water-based materials have been used for coating the cardboard to ensure It Is environmentally friendly. In printing, efforts have been made to ensure the colors are sharp and vibrant so that they stand out better on store shelves. The color gold has been used to evoke a sense of value and premium quality In the product. The pastries are arranged Inside the box using food-grade wax paper.
Design Challenge: Creating a cohesive visual Identity that aligns with culture and art, while also Implementing and simplifying it appropriately for the younger, modern generation. One of the biggest challenges for the designer has been ensuring the audience correctly understand's the product during purchase. To maintain the Integrity of the design style, they couldn't use a realistic Image of the product In the Illustration.
Research: The design research team concluded that many similar products In the market have not Incorporated Iranian and Kermani art, creating a gap between culture, art, and the market, which makes the product appear weak and less appealing to the end consumer. After nearly two years of production, the product Is receiving Increasing acceptance every day.
Inspiration: In the past and throughout the history of Kerman, people engaged In dancing and celebration at gatherings. Considering that this product Is rooted In the history and culture of the city of Kerman, the characters are designed to resemble the ancestors of the people of Kerman, featuring men with long mustaches and clothing adorned with Persian patterns. The Illustration evokes memories of the celebrations and gatherings of the people of Kerman, which they hold dear.
Project Duration: The project started In August 2022 in Kerman and finished In May 2023 In tehran and was launched In the Kerman market.
Operation Flow: At first glance, It Is the colors and shapes that play their role. a product that has transcended market frameworks and leans more toward the art of Illustration. Kolompeh Is executed as line art on the background of the packaging. The audience sees It, but the main focus Is on the art of Illustration. The audience should become Immersed In the Illustration and only then pay attention to the contents of the package. The color of each product Is associated with Its flavor.
Team Members: Graphic Designer: Sajad Izadi
Image Credits: Graphic Designer: Sajad Izadi