Espada Selvagem Visuelle Identität by Pedro Panetto

Espada Selvagem Visuelle Identität by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award in Bronze in Grafikdesign Competition Category.

BronzeGrafik· 2025

Espada Selvagem Visuelle Identität

by Pedro Panetto

Client: Pedro Panetto

A' Design Award in Bronze Winner in Grafik Category

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Verified Award Winner

Verify Award Status for #170535

View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Visuelle Identität

Espada Selvagem ist eine visuelle Identität für einen mittelalterlichen Fechtclub in Brasilien. Das Design ist von den Tieren der antiken Heraldik inspiriert, die auf moderne Weise neu interpretiert wurden. Ein Jaguar wurde gewählt, da das Tier in Brasilien heimisch ist und Geschwindigkeit, Energie und Wettbewerbsgeist symbolisiert. Die Flecken des Jaguars werden durch Kreise gebildet, die zusätzlich ein Gefühl von Bewegung erzeugen. Die Zeichnung folgt den Proportionen des Goldenen Schnitts. Das Symbol ist im Vektorformat aufgebaut, sodass die Identität in vielen Größen auf Uniformen, Aufnähern, Büchern, Medaillen, Flaggen und in sozialen Medien angewendet werden kann.

The Recognition

About the A' Design Award in Bronze

Espada Selvagem Visuelle Identität ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Espada Selvagem Visuelle Identität wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Espada Selvagem Visuelle Identität befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.