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Avesta Branding System Markensystem by Daniel da Hora

Avesta Branding System Markensystem by Daniel da Hora is a highly esteemed winner of the very prestigious 2025 A' Design Award in Eisen in Grafikdesign Competition Category.


EisenGrafik· 2025

Avesta Branding System Markensystem

by Daniel da Hora

Client: Lefil Company

A' Design Award in Eisen Winner in Grafik Category

Colors

The Design

About Avesta Branding System Markensystem

Das Design verkörpert die Vision, Führungsstärke und Innovation des Unternehmens und ist zugleich eine Marke, die auf Wachstum und Nachhaltigkeit ausgerichtet ist. Mit einer kraftvollen und eleganten Ausstrahlung spiegelt es den brasilianischen Gewerbeimmobilienmarkt wider und projiziert ein Bild von Autorität und Strategie. Es vereint Effizienz und Innovation und präsentiert sich als visuelles Erscheinungsbild eines führenden Unternehmens.

The Recognition

About the A' Design Award in Eisen

Avesta Branding System Markensystem ist Gewinner des A' Design Award in Eisen, einer prestigeträchtigen Anerkennung für gute Designs, die die beruflichen und industriellen Anforderungen erfüllen, die an gut gestaltete Schöpfungen gestellt werden. Eisen-Gewinner zeigen großes Können, hohe Spezialisierung, fachkundiges Verständnis und die kreative Kapazität ihrer Schöpfer. Von Avesta Branding System Markensystem wird erwartet, dass es eine hochgeschätzte, bewunderte und geliebte Schöpfung ist, die praktisch und innovativ ist. Dieses mit dem A' Design Award in Eisen prämierte Design integriert bewährte Branchenverfahren und weist kompetente technische Merkmale in Verbindung mit Know-how und Talent auf. Avesta Branding System Markensystem wird für seine Gründlichkeit geschätzt und ist darauf ausgelegt, Verbesserungen der Lebensqualität zu liefern, die dazu beitragen, die Welt zu einem besseren Ort zu machen.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Avesta represents a bold fusion of vision, leadership, and innovation, establishing itself as a brand committed to progress and sustainability. With a sophisticated and commanding presence, Avesta mirrors the Brazilian corporate real estate landscape, conveying strength, strategy, and foresight. Seamlessly blending efficiency with innovation, Avesta is poised to redefine the industry with agile, forward-thinking, and sustainable solutions.
Dimensions & Packaging
Various:
1 - visit card: 8,5x5cm;
2 - office paper: 21x29,7cm
3 - small envelope: 23x11cm
4 - Big envelope: 23x31cm
Tags
Real-estate, corporate market, new business, graphic design
Production Technology
As it’s a branding system, we used the regular tools for graphic design and illustration.
Design Challenge
By bringing the brand closer to this scenario, the message conveyed is one of solidity, permanence and balance. Just as the basalt hills were sculpted with precision by the action of nature, the brand seeks to reflect meticulous care in every detail of its projects, supporting business strategies on safe and rigorous bases.

Furthermore, the continuous beauty of these formations communicates intelligence and order, attributes that reinforce the company’s positioning as a reliable partner in the creation of spaces planned with vision and creativity.

Inspired by the basalt hills of Ireland, the logo embodies a symbol of robustness, longevity and natural design, aligning with the brand’s core values ​​and its commitment to building solid paths to success for its clients.
Inspiration
Because the company will serve as a hub for the Brazilian real estate market, including bringing foreigner investments, the visual choice was inspired by the iconic basalt formations that occurred in Ireland. These natural structures, formed millions of years ago by volcanic processes, symbolize the perfect integration between the strength of nature, the harmony of forms and stability over time.
Project Duration
The project started in September 2024 in Recife, Brazil, and it was finished (approval) by January 2025.
Image Credits
Image # 1: Daniel da Hora (Chief Design Officer), 2025.
Image # 2: Daniel da Hora (Chief Design Officer), 2025.
Image # 3: Daniel da Hora (Chief Design Officer), 2025.
Image # 4: Daniel da Hora (Chief Design Officer), 2025.
Image # 5: Daniel da Hora (Chief Design Officer), 2025.

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