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Golden Seasons Brick Tee-Verpackung by Chushan Design

Golden Seasons Brick Tee-Verpackung by Chushan Design is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silber in Verpackungsdesign Competition Category.


SilberVerpackung· 2025

Golden Seasons Brick Tee-Verpackung

by Chushan Design

Client: Shenzhen Chushan Design Culture Group Co., Ltd.

A' Design Award in Silber Winner in Verpackung Category

Colors

The Design

About Golden Seasons Brick Tee-Verpackung

Golden Seasons Brick ist ein Verpackungsdesign für gepresste Pu-Erh-Teeziegel. Die äußere Hülle besteht aus Spezialpapier mit antiker Textur, versehen mit blindgeprägten Siegelmotiven und Goldfolienprägung. Im Inneren nimmt eine zweilagige Schubladenschachtel aus goldenem Karton und Graupappe achtzehn in Goldfolie gewickelte Teeziegel auf, neun pro Einlage. Stoßdämpfende Aussparungen schützen die Ziegel während des Transports. Jeder Ziegel wiegt vier Gramm – eine Zahl, die im Chinesischen an das Wort für die vier Jahreszeiten anklingt. Die Einlagen sind austauschbar, sodass die Schachtel nachgefüllt und wiederverwendet werden kann.

The Recognition

About the A' Design Award in Silber

Golden Seasons Brick Tee-Verpackung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Golden Seasons Brick Tee-Verpackung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Golden Seasons Brick Tee-Verpackung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Golden Seasons Brick Cultural narratives empower functionality. The name vintage (homophone for "cultural relics" ) embodies temporal depth through three imprints: mountain veins, tea leaves, and fingerprints. The 4g brick (phonetically "Four Seasons" ) is gold-foil sealed as a time capsule. Imperial seal engravings elevate tea brewing into a collectible ritual, redefining Guochao (China's cultural renaissance) tea experiences for modern mobility.
Dimensions & Packaging
80mmx80mmx40mm box with dual-layer structure (2 trays x 9 bricks). The 9x2 configuration mirrors the Eastern philosophy of (9x9 returning to unity), symbolizing cyclical renewal.
Tags
Modular​, Travel-friendly, Tea Brick, ​Cultural Relic​, ​Imperial Seal​, ​Biophilic​, ​Travel Essentials​
Production Technology
Outer Sleeve​ Antique-textured specialty paper with debossed imperial seals. Gold foil stamps highlight the Vintage brand and tea brick details.
Inner Structure​ Dual-layer drawer box (gold cardstock + eco greyboard) holds 9 gold-foil-wrapped tea bricks per layer. Anti-shock slots prevent breakage during travel. Refillable design reduces packaging waste.
Design Challenge
Vintage resolves the ritual-portability paradox through a threefold symbolic system (mountain/tea/fingerprint textures). We translated imperial seals into tactile geometric patterns, paired with a 4g brick (phonetic "Four Seasons" in Chinese) that bridges nature, tea, and human craft.
Research
Vintage addresses tea-drinking challenges for mobile youth by reinterpreting Qing emperors’ seal motifs (Qianlong/Yongzheng) into minimalist icons. The 4g brick, phonetically echoing “Four Seasons” in Chinese, is gold-foil wrapped as a cultural time capsule. Its modular system (replaceable FSC-certified trays) enables 20-second brewing anywhere, boosting reorders by 300% while educating sustainable habits through packaging reusability and material circularity.
Inspiration
In fast paced urban life and frequent travel, modern individuals seek moments of respite through natural rituals that soothe the body and mind.
Vintage embraces "Tea Accompanies the Seasons," distilling the rich flavor of Yunnan ancient tree Pu-erh and the serene aesthetics of Eastern artifacts into a 4g portable "Four Seasons Gold Brick." The "4g" cleverly symbolizes the seasons, allowing the tea’s aroma to flow with nature’s rhythms, seamlessly integrating into work, home, and travel.
Project Duration
Project Timeline: Initiated in Shenzhen, China (September 2024) and delivered as a market-ready packaging system by January 2025
Operation Flow
Ritual Reboot​ Removing the belly band becomes a ceremonial unboxing act, mirroring Gen-Z's cultural pride in China's heritage.
Functional Luxury​ 18 golden bricks arranged in vault-like precision. 20-second brew ritual balances extravagance and efficiency.
Team Members
Yin Peng
Image Credits
Image : Photographer Vintage Tea Co., Golden Seasons Brick, 2024.

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