Seven Hills Whisky Getränkeverpackung by Dorottya Gajdos is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silber in Verpackungsdesign Competition Category.
SilberVerpackung· 2025
Seven Hills Whisky Getränkeverpackung
Client: Seven Hills Distillery Kft.
A' Design Award in Silber Winner in Verpackung Category
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- Verified Award Winner
- Verify Award Status for #170700
The Design
About Seven Hills Whisky Getränkeverpackung
Der erste ungarische rauchige Single Malt Whisky, ausgezeichnet durch seinen charakteristischen nussigen und an Tokaji Aszú erinnernden Charakter, dank des über organischem Tokaji Aszú-Traubentrester geräucherten Gerstenmalzes. Die modernen, eleganten Merkmale des Etiketts leiten sich von der ikonischen 7-Form des Sevenhills-Logos ab, feinsinnig kontrastiert durch die abstrakte Darstellung von Rauch, der sich spielerisch um die Flasche windet.
The Recognition
About the A' Design Award in Silber
Seven Hills Whisky Getränkeverpackung ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Seven Hills Whisky Getränkeverpackung wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Seven Hills Whisky Getränkeverpackung ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The first Hungarian smoky single malt whisky, distinguished by its distinctive nutty and Tokaji aszúlike character, thanks to the barley malt smoked over organic Tokaji aszú grape pomace. The modern,sleek characteristics of the label are derived from the iconic ‘7’ shape of the Sevenhills logo, delicatelycounterpointed by the abstract representation of smoke, which playfully wraps around the bottle.
- Dimensions & Packaging
- Height: 260 mm Width: 65 mm
- Tags
- graphasel design studio, whisky, contemporary packaging, sevenhills distillery
- Production Technology
- Ofset printed label and screenprinted bottle.
- Design Challenge
- Designing the packaging presented the challenge of building upon and surpassing the visual identity of the Tokaj Gin packaging previously created for Sevenhills Distillery. Various design iterations explored how to represent smoke in a modern and refined way—ensuring it subtly enveloped the bottle without overpowering the label. The result is a sleek, contemporary aesthetic that enhances the whisky’s rich, smoky character .
- Research
- The design of this bottle builds upon the visual identity established by the Tokaj Gin packaging from Sevenhills Distillery but takes on a more modern and refined approach, aligning with the unique character of Hungary’s first smoky single malt whisky.
- Inspiration
- The abstract smoke pattern encircling the bottle represents the whisky’s unique smoky essence. Its black and copper tones evoke both the depth of the whisky’s flavor and the craftsmanship of pot still distillation. The handcrafted beechwood screw cap, made from the same wood as the ageing barrels, highlights the harmony between the maturation process and natural materials.
- Project Duration
- Started and finished in Budapest at the end of 2024.
- Operation Flow
- As the customer looks through the bottle filled with whisky, the liquid enhances the illusion of swirling smoke, reinforcing the whisky’s rich, smoky character.
- Team Members
- Studio: Graphasel Design Studio
Designer: János Pintér
Art Director: László Ördögh
Client: Seven Hills Distillery Kft.
Photos: Bence Szabó- ABorfotós - Image Credits
- Bence Szabó- A Borfotós
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