Gold Verpackung · 2025
Yanghe Naked Bottle Liquor Baijiu-Flaschenverpackung
by Liandong Zhang and Xueqian Zhang
- A' Design Award in Gold 2025 in Verpackung
- CLIENT: Jiangsu Yanghe Distillery Co., Ltd
- Estimated Number of Design Views: 140,629
- Verification code 8C5F151B94 · Verify this award
Colors
About Yanghe Naked Bottle Liquor Baijiu-Flaschenverpackung
Yanghe Naked Bottle Liquor ist ein Verpackungsdesign für Baijiu, eine chinesische Spirituose. Die Flasche aus Kristallglas verbindet die klassische Pflaumenflaschenform mit schlichten, modernen Linien. Eine Ziegenhorn-Struktur an der Flasche verweist auf das traditionelle Ziegenmotiv der Marke. Das Schmetterlingsetikett wird beibehalten und verfeinert, mit klaren Linien und einer zurückhaltenden Farbkombination. Der blaugrüne Farbton der Flasche hebt sich im Verkaufsregal deutlich hervor. Das Design zielt darauf ab, schlicht abgefülltem Schnaps einen höheren wahrgenommenen Wert und eine klare Markenidentität zu verleihen. Die Flasche misst 76 mal 76 mal 257 Millimeter.
About the A' Design Award in Gold
Yanghe Naked Bottle Liquor Baijiu-Flaschenverpackung ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Yanghe Naked Bottle Liquor Baijiu-Flaschenverpackung wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Yanghe Naked Bottle Liquor Baijiu-Flaschenverpackung erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.
Press Kit
- Unique Properties
- Yanghe and Yanghe Daqu have a glorious historical honor. The design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity. The bottle color of blue-green in the white liquor shelf is an obvious differentiation, which instantly catches the eye of consumers, display effect is outstanding.
- Dimensions & Packaging
- bottle: 76mm*76mm*257mm, 520g;
box: 253mm*253mm*267.5mm, 860g - Tags
- Yanghe, Naked Bottle Liquor, Classic, Elegant
- Production Technology
- With the core concept of ''avenue to simplicity, historical glory'', Yanghe Naked Bottle Liquor perfectly integrates the classic liquor bottle shape with futuristic lines. The crystal glass bottle is like liquid moonlight, and the unique goat-horn structure of the bottle alludes to the classic "goat" pattern of Yanghe. This revolutionary bottle combines traditional packaging ideas with zero-redundancy design to embrace quality. When oriental craftsmanship meets modern aesthetics, it redefines the new paradigm of baijiu aesthetics with cultural self-confidence and excellent quality.
- Design Challenge
- The key challenge is to determine the design features, and it is difficult to control the collision between traditional and fashionable styles and the choice between the two. Considering the glorious historical honor of Yanghe and Yanghe Daqu, the design elements are retained in the classic "butterfly label" shape optimization, highlighting the simple lines and color combinations in the design details. And finally presented a design effect of combining traditional classic and fashionable simplicity.
- Research
- In order to solve the current situation of Cheap feeling of naked bottle liquor, Yanghe Naked Bottle Liquor replicates the classic and makes a sense of value, reshaping the brand base, which is the purpose of our design.
- Inspiration
- The product was designed around four key concepts, "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products". The packaging continues the classic elements of the plum bottle and butterfly label, with a retro and graceful quality that highlights the product's fashion sense, strengthens consumers' brand recognition of Yanghe, rediscovers the Yanghe gene, and pays homage to the classics.
- Project Duration
- From November 2024 Nanjing, Jiangsu, China
- Operation Flow
- The product was designed around four key concepts "the nostalgic spirit of modernity, the unfamiliar sense of deja vu, the industrial customized style, and the more value-added basal products", with a retro and graceful quality that highlights the product's fashion sense.
- Image Credits
- Jiangsu Yanghe Distillery Co., Ltd
