Planetarium Kultur- und Kreativprodukte by Alan Guo

Planetarium Kultur- und Kreativprodukte by Alan Guo is a highly esteemed winner of the very prestigious 2025 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2025

Planetarium Kultur- und Kreativprodukte

by Alan Guo

Client: Beijing Planetarium

A' Design Award in Silber Winner in Verpackung Category

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Verified Award Winner

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Colors

The Design

About Planetarium Kultur- und Kreativprodukte

Diese Thermoflasche ist Teil einer umfassenderen Produktserie, die Briefmarken, Lesezeichen, Klebebänder, Tragetaschen und weitere Artikel umfasst. Inspiriert von Astronauten vermitteln die Designs ein Gefühl der Schwerelosigkeit und erforschen die Beziehung zwischen Menschheit und Universum. Von einer schwebenden, weltraumthematischen Tasse bis zu einer Tragetasche mit einer Hand, die die Rettungsleine eines Astronauten hält, verkörpert jedes Produkt einfallsreiches Storytelling. Die Kollektion zielt darauf ab, die öffentliche Neugier für den Kosmos zu wecken und eine rationale und durchdachte Perspektive auf die Stellung der Menschheit darin zu fördern.

The Recognition

About the A' Design Award in Silber

Planetarium Kultur- und Kreativprodukte ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Planetarium Kultur- und Kreativprodukte wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Planetarium Kultur- und Kreativprodukte ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This series of cultural products, featuring astronauts as its central theme, explores the relationship between humanity and the universe. By combining space exploration with reflections on the connection between humans and Earth, the design stands out. It inspires curiosity about astronomy and encourages a deeper understanding of our relationship with nature and the cosmos, fostering a correct worldview and cosmic perspective. The unique fusion of art, science, and philosophy distinguishes it from traditional designs.
Dimensions & Packaging: 25*40cm Inflatable bag, Screen printing
Tags: Planetarium, Cultural and Creative Merchandise, Universe
Production Technology: Inflatable bag,Screen printing, Put the screen-printed thermos cup into the bag, Visually increases the floating feeling of astronauts
Design Challenge: In this design project, the client smoothly approved our proposal. The biggest challenge, however, was turning the concept into tangible, marketable products.

To ensure the practicality of our ideas, we personally purchased and tested various drawstring bags with different materials and sizes to find the most suitable option for the vacuum flask packaging.

Additionally, since this was not a single product but a series developed for the entire planetarium, we had to coordinate with multiple suppliers. This involved sorting out key factors such as materials, dimensions, and pricing for each product.

For a graphic design studio, managing these production details and cross-functional coordination presented a significant challenge, but it was also a valuable learning experience.
Research: This is a cultural and creative project developed for a planetarium. The designer drew inspiration from the Voyager spacecraft’s image of Earth taken from deep space—a tiny blue dot that invites us to rethink the relationship between humans and Earth, and between humanity and the universe.

To convey this perspective, the designer created a series of astronaut-themed cultural products. When visitors imagine themselves as astronauts, they gain a new vantage point from which to understand human existence and the cosmos, helping to form a more grounded worldview and cosmic perspective.

For example, the astronaut-themed tote bag requires the user to grip it tightly—symbolizing the responsibility of holding a partner’s life in one’s hands. The vacuum flask packaging, designed with a floating visual effect, subtly reminds us that something as common as water is not so easily obtained in space.

Through these designs, the project encourages people to reflect on their everyday lives, recognize the preciousness of resources, and develop a deeper appreciation for life itself.
Inspiration: This collection of cultural products revolves around the astronaut’s perspective, inspired by the famous image of Earth as a tiny, lonely blue dot captured by the Voyager spacecraft. It reflects humanity’s curiosity about the universe and the importance of looking back at our home, Earth. Through astronaut-themed designs, these products aim to ignite interest in astronomy and inspire reflection on our relationship with each other and the planet.
Project Duration: This project started in May 2020 and ended in July. It was sold in the planetarium in September and received many positive reviews from consumers.
Operation Flow: The use of inflatable bags makes the astronauts look more like they are floating, increasing the experience and fun of the audience buying the product.