Designtide Tokyo 2024 Primäre Funktion: Markenidentität by There There - Kazune Watanabe

Designtide Tokyo 2024 Primäre Funktion: Markenidentität by There There - Kazune Watanabe is a highly esteemed winner of the very prestigious 2026 A' Design Award in Gold in Grafikdesign Competition Category.

GoldGrafik· 2026

Designtide Tokyo 2024 Primäre Funktion: Markenidentität

by There There - Kazune Watanabe

Client: Designtide Tokyo Committee

A' Design Award in Gold Winner in Grafik Category

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Colors

The Design

About Designtide Tokyo 2024 Primäre Funktion: Markenidentität

Buchtext: Designtide Tokyo ist ein Design-Event mit Ausstellungen und Märkten, das neue Trends im Produktdesign und verwandten Bereichen erkundet und teilt. Durch Design schafft es ein immersives Erlebnis von Energie und Emotion, das über digitale Medien hinausgeht. Von 2005 bis 2012 veranstaltet, teilte es die Designkultur aus Tokio mit der Welt. Jedes Jahr präsentierten etwa 50 eingeladene und ausgewählte Designer Werke, die Kreativität über Kommerz stellten. Im Jahr 2024 wurde Designtide Tokyo mit einem neuen Logo und einer erneuerten Vision wiederbelebt.

The Recognition

About the A' Design Award in Gold

Designtide Tokyo 2024 Primäre Funktion: Markenidentität ist Gewinner des A' Design Award in Gold, einer überaus prestigeträchtigen Anerkennung für erstklassige, wunderbare und herausragende Designs. Gold-Gewinner sind äußerst innovative, visionäre und glamourös blendende Schöpfungen, die das Genie, die Weisheit und die Meisterschaft ihrer Designer widerspiegeln. Von Designtide Tokyo 2024 Primäre Funktion: Markenidentität wird erwartet, dass es eine hochgepriesene, trendsetzende und monumentale Erfindung ist, die beispiellosen Mehrwert liefert. Dieses mit dem A' Design Award in Gold prämierte Design ist ein spektakuläres, respektiertes Projekt, das den Grenzen von Kunst, Wissenschaft, Design und Technologie in hohem Maße zugutekommt und sie voranbringt. Designtide Tokyo 2024 Primäre Funktion: Markenidentität erzeugt intensive Gefühle des Verlangens, weckt Leidenschaft, ermutigt zur Kreativität und fasziniert uns.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Designtide Tokyo" was originally held from 2005 to 2012 and introduced Tokyo design to the world. It supported many designers who later gained international recognition. In 2024 the event was revived with a new visual identity. In a society driven by trends and empathy, the new identity needed strong impact and interactivity. The graphics change in response to viewer movement such as approaching moving away or sliding. This behavior reflects the motion of tides.
Dimensions & Packaging: Main Graphic Materials Wood Acrylic Fabric
Size 2 meters 5 centimeters by 10 meters
Printed Materials Poster Paper Plastic Sheet
Size A2
Technical Characteristics Digital expression reproduced through analog methods without electronic components
Tags: Graphic, Tide, Tokyo, Design, Animation
Production Technology: The graphics use scanimation also known as slit animation. Movement appears only when viewers change their position or distance. No digital screens or electronic components are used. By carefully adjusting slit pitch and base imagery the work expands beyond simple animation into a more complex interactive experience. Materials include wood acrylic fabric and paper. Acrylic used at the venue was later reused.
Design Challenge: The challenge was to create an interactive identity that changes according to user behavior without using digital technology. Scanimation normally allows only limited frame movement. By refining slit pitch and carefully designing the base imagery we transformed this simple technique into a complex responsive visual system that encourages physical engagement.
Research: From the 1990s to the early 2000s Tokyo hosted many influential design events. In recent years these opportunities have declined and large collective movements have become rare despite the spread of social media. "Designtide Tokyo 2024" was launched to renew this culture. Held in November 2024 in Tokyo it welcomed more than 6000 visitors and aimed to initiate a new movement in Japanese design.
Inspiration: "Designtide" refers to a major movement in design. Tides are created by the gravitational force of the moon. Natural forces alone create only surface movement. The aim of this project was to build a strong movement from the ground up. In an era shaped by social media and individual presentation, this graphics created based on the concept of tides for a major design event in Tokyo.
Project Duration: Venue Nihonbashi Mitsui Hall Chuo ku Tokyo Japan
Dates November 27 to December 1 2024
Operation Flow: The project uses scanimation to let visitors experience a major movement in design. Each graphic responds to viewer actions such as approaching moving away or sliding. The image changes depending on distance and motion. This system expresses how individual gestures can create a larger collective flow. Small personal actions combine to form a powerful tide of change.