Hellenic Routes Wiederverwendbare Weinflasche by Antonia Skaraki

Hellenic Routes Wiederverwendbare Weinflasche by Antonia Skaraki is a highly esteemed winner of the very prestigious 2026 A' Design Award in Silber in Verpackungsdesign Competition Category.

SilberVerpackung· 2026

Hellenic Routes Wiederverwendbare Weinflasche

by Antonia Skaraki

Client: Elgeka

A' Design Award in Silber Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #176528

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Colors

The Design

About Hellenic Routes Wiederverwendbare Weinflasche

Hellenic Routes ist eine wiederverwendbare Weinflasche, die als kulturelles Andenken gestaltet wurde. Die rechteckige Glasflasche besitzt eine flache, buchähnliche Form, die Handhabung und Lagerung erleichtert. Die Etiketten sind wie Briefmarken gestaltet und zeigen regionale Trachten der Volkskunst, die mit griechischen Weinbaugebieten verbunden sind. Hochwertiges Papier mit strukturierten Oberflächen und detailreichem Druck betont die Trachtenillustrationen sowie die Rahmenelemente. Die Flasche misst 96 mm in der Breite, 42 mm in der Tiefe und 175 mm in der Höhe. Die Form lädt zur Wiederverwendung als Sammler- oder Dekorationsobjekt ein.

The Recognition

About the A' Design Award in Silber

Hellenic Routes Wiederverwendbare Weinflasche ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Hellenic Routes Wiederverwendbare Weinflasche wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Hellenic Routes Wiederverwendbare Weinflasche ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Hellenic Routes is more than packaging. It is a vessel of cultural storytelling. The bottle, designed like a flat book, carries labels styled as postage stamps, each adorned with regional folklore costumes. This unique approach transforms wine into a journey through Greece's winemaking landscapes, uniting tradition, identity, and modern design.
Dimensions & Packaging: Width 96mm x Depth 42mm x Height 175mm
Tags: Greece, wine, packaging, design, folklore, tradition, postage stamps, heritage, storytelling, culture, philately, innovation, travel, symbolism, usability
Production Technology: The design uses premium paper with textured finishes to enhance the tactile quality of the stamp-like labels. Advanced printing techniques highlight costume details and frame elements, while the rectangular glass bottle recalls a travel book or keepsake. Every material and finish was selected for durability, elegance, and a narrative-rich user experience that extends beyond the wine itself.
Design Challenge: The challenge lay in translating Greece's vast cultural diversity into a coherent visual system. Avoiding cliches while remaining authentic required careful selection of symbols like folklore costumes and stamps. External factors such as print accuracy, label durability, and bottle ergonomics shaped the process. The result is packaging that harmonizes heritage, usability, and storytelling.
Research: Research combined ethnography, visual studies, and cultural history to capture Greece's relationship with wine. Objectives centered on linking tradition with design through symbolism. Tools included archival research on folklore attire, philately, and regional identity. Iterations tested graphic clarity and production feasibility. Results show a packaging concept that resonates emotionally, highlighting wine as a story-rich cultural ambassador.
Inspiration: The inspiration comes from Greece's rich heritage, where wine, culture, and myth are deeply intertwined. The concept of a postage stamp became the bridge, symbolizing messages sent from the country's most treasured vineyards. Each illustration of traditional costumes connects the product to its place of origin, celebrating folklore and authenticity while inviting global audiences to explore Greece.
Project Duration: The project started in July 2021 in Athens and finished in December 2024 in Athens.
Operation Flow: The bottle's book-like form ensures easy handling and storage while creating a strong shelf presence. Consumers interact with the label as if receiving a letter or postcard, establishing an immediate cultural connection. The design encourages reuse as a collectible or decorative object, making the interaction both functional and symbolic. A continuous journey through Greek heritage.
Team Members: Designer: Andreas Deskas
Illustrator: Andreas Deskas
Creative Director: Antonia Skaraki
Image Credits: Image #1: Art Director Andreas Deskas
Image #2: Art Director Andreas Deskas
Image #3: Art Director Andreas Deskas
Image #4: Art Director Andreas Deskas
Image #5: Art Director Andreas Deskas