Byhealth Max Verpackung für Nahrungsergänzungsmittel by Byhealth Co., Ltd. is a highly esteemed winner of the very prestigious 2026 A' Design Award in Silber in Verpackungsdesign Competition Category.
SilberVerpackung· 2026
Byhealth Max Verpackung für Nahrungsergänzungsmittel
Client: Creative Department of BYHEALTH Co., Ltd.
A' Design Award in Silber Winner in Verpackung Category
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- Verified Award Winner
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The Design
About Byhealth Max Verpackung für Nahrungsergänzungsmittel
Byhealth Max ist eine Verpackungsserie für Nahrungsergänzungsmittel. Die Gestaltung ist von der Geometrie geschliffener Diamanten inspiriert. Ein Fresnel-Linsenraster-Verfahren gibt die facettierte Form und die reflektierende Oberflächenstruktur von Diamanten wieder. Das zentrale Diamantmotiv setzt sich ohne Unterbrechung über die Vorder- und Seitenflächen fort. Als Hauptmaterial dient ein Spezialpapier mit brokatseidenartiger Textur. Die Typografie ist minimalistisch und klar. Die Verpackung für das Proteinpulver verfügt über eine schräg angesetzte Öffnungsstruktur sowie ein maßgefertigtes Inlay, das das Produkt während des Transports stabilisiert.
The Recognition
About the A' Design Award in Silber
Byhealth Max Verpackung für Nahrungsergänzungsmittel ist Gewinner des A' Design Award in Silber, einer enorm prestigeträchtigen Anerkennung für erstklassige, großartige und beeindruckende Spitzendesigns. Silber-Gewinner sind ungemein brillante und äußerst kreative Werke, die die herausragende Expertise, das Talent und den Scharfsinn ihrer Designer veranschaulichen. Von Byhealth Max Verpackung für Nahrungsergänzungsmittel wird erwartet, dass es ein wunderbares Vorzeigewerk ist, das bemerkenswert professionell und zutiefst innovativ ist. Dieses mit dem A' Design Award in Silber prämierte Design ist eine höchst bemerkenswerte, bewunderte Erfindung, die den Grenzen von Kunst, Wissenschaft, Design und Technologie zugutekommt und sie voranbringt. Byhealth Max Verpackung für Nahrungsergänzungsmittel ist eine vielbeneidete Schöpfung, die Wünsche weckt, positive Gefühle vermittelt und Staunen und Verwunderung entfacht.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a Nutritional supplement brand, Byhealth is committed to developing science supported nutritional products with rigorous scientific standards. The newly launched Byhealth Max series represents the brand's first flagship product line.
Diamond inspired elements are incorporated throughout the packaging, including its design, structure, and surface patterns. Using the Fresnel lens array process, the packaging reproduces the geometric form and surface texture of cut diamonds, producing a three dimensional visual effect with clearly defined facets. This level of detail in execution reflects Byhealth's focus on "Precise Nutrition."
To reinforce the three dimensional appearance, the central diamond motif extends continuously across the front and side panels. The design bridges these surfaces without interruption, maintaining the integrity of the diamond form and its layered light effects from multiple viewing angles, addressing the visual constraints typical of conventional packaging formats.
The typography adopts a minimalist approach. This layout supports the brand’s professional character and prioritizes clarity through a clean and uncluttered composition.
For the protein powder packaging, a “diamond cut unboxing structure" delivers a ceremonial experience. From visual presentation to tactile feel, this design fully showcases the product’s status as the brand’s top tier offering, delivering an exclusive and prestigious consumer experience. - Dimensions & Packaging
- Brazilian Green Propolis Extracat
80mm (L) × 70mm (W) × 180mm (H)
Protein Powder Solid Drink
280mm (L) × 82.5mm (W) × 277.5mm (H) - Tags
- Packaging , Branding , Design , Nutritional supplement
- Production Technology
- The packaging utilizes the Fresnel lens array process to reproduce the visual appearance and surface texture of cut diamonds. This technology creates a tactile 3D structure that enhances the geometric clarity of the design through precise light refraction.
Specialty paper with a brocade silk texture was selected as the primary packaging material. Brocade silk is a traditional Chinese textile historically used in ceremonial garments and the wrapping of valued objects, associated with cultural connotations of auspiciousness and social status.
The protein powder packaging features an oblique opening structure combined with a custom display tray. This configuration supports consistent handling during unpacking and provides functional benefits such as product stabilization and impact absorption during transport.
All materials and inks used across the product line are environmentally friendly and certified by SGS, reflecting the brand’s alignment with sustainable development principles. - Design Challenge
- The core challenge of this design was to move beyond conventional approaches in nutritional supplement packaging, establish a product image consistent with the brand's market positioning, and maintain cost efficiency to support practical implementation.
To address these requirements, the design team carried out multiple rounds of sampling tests, iteratively refining process parameters such as embossing and laser engraving to ensure the final output aligned with the intended design direction. At the same time, the protein powder outer box features a diagonal-cut opening structure, which increased the complexity of component alignment and assembly. The team responded by adjusting tolerances in the structural design and coordinating closely with manufacturing partners to ensure dimensional accuracy and smooth user interaction during unboxing. - Research
- This study is a product packaging innovation design research, aiming to support the brand's first flagship series of dietary supplements in differentiating from conventional category conventions and communicating its market positioning through packaging design.
Using an iterative design optimization approach, the research integrates user demand surveys and prototyping tests, with multiple rounds of investigation focused on the target consumer groups. After successive refinements by the design team, a packaging solution that balances visual communication and user experience was finalized.
The core insight is that effective packaging design for this category requires alignment between visual expression and production feasibility, while responding accurately to user expectations. The outcomes offer a practical and implementable reference for packaging design of dietary supplements, contributing to brand recognition and providing a replicable case for industry application. - Inspiration
- The inspiration for this design comes from the optical properties of diamonds. Through precise control of technical details, the design team has recreated the visual appearance and surface texture associated with cut diamonds, aligning with Byhealth's brand philosophy of "Precise Nutrition." In addition, the packaging structure is designed to create a distinct unboxing sequence, which supports the product's positioning in the higher price segment of the market.
- Project Duration
- This project was launched in Guangzhou, Guangdong in January 2025, with the design completed after six months of dedicated work.
- Operation Flow
- The packaging box integrates design, structural, and surface pattern elements based on diamond geometry. The Fresnel lens array process is used to reproduce the visual appearance and surface texture of cut diamonds. This approach reflects a level of precision consistent with Byhealth's brand philosophy of "Precise Nutrition."
The protein powder packaging features a "diamond cut" opening structure. The design considers both visual and tactile aspects of user interaction during unpacking, supporting a cohesive product experience that aligns with the brand's emphasis on quality and attention to detail. - Team Members
- Creative Direction:Darren Chan
Designer:Wayne Lee
Designer:June
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