Minsheng Lesuke Verpackung by Hangzhou Minsheng Healthcare Co., Ltd

Minsheng Lesuke Verpackung by Hangzhou Minsheng Healthcare Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2026

Minsheng Lesuke Verpackung

by Hangzhou Minsheng Healthcare Co., Ltd

Client: Hangzhou Minsheng Healthcare Co., Ltd

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner

Verify Award Status for #177214

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Colors

The Design

About Minsheng Lesuke Verpackung

Minsheng Lesuke ist ein Verpackungsdesign für ein Medikament zur Raucherentwöhnung. Das Design setzt auf ein sich schrittweise entwickelndes Lächel-Symbol und ein positives Farbsystem, das ermutigt, statt zu warnen. Eine orangefarbene Startpackung markiert den Beginn der Entwöhnungsphase, während eine grüne Erhaltungspackung für Wachstum und Ausgeglichenheit steht. Die Tagesdosis-Kammern sind durch präzise heißgeprägte Abrisslinien voneinander getrennt, sodass täglich eine Kammer geöffnet wird und der Fortschritt sichtbar bleibt. Der Korpus besteht aus recycelbarer Verbundfolie auf Papierbasis, veredelt mit mattem Papier und einer Soft-Touch-Folie.

The Recognition

About the A' Design Award in Bronze

Minsheng Lesuke Verpackung ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Minsheng Lesuke Verpackung wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Minsheng Lesuke Verpackung befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project is a quit smoking auxiliary packaging design based on a psychological perspective. It integrates a progressive smiling face symbol with a positive colour system to build an emotional visual language, and combines a daily dose tear off structure to create an interactive ritual. The aim is to transform the user s quitting experience from a passive withdrawal process into an active positive health management journey, providing continuous emotional support and behavioural guidance.
Dimensions & Packaging: product dimensions, 82 mm x 25 mm x 125 mm
Tags: Emotional Design, Positive Interaction, Quit Smoking Assistance, Health Management, Visual Symbol, Medical Affinity, Sustainable Packaging, Cross Disciplinary Innovation
Production Technology: The packaging body adopts a recyclable paper based composite film, which is environmentally friendly and durable. The surface combines matte paper with a soft touch film, offering a skin friendly feel that conveys medical grade professionalism and warm humanistic care. The connection between daily dose units applies high precision plus or minus 0.3 mm hot press tear off line technology to ensure easy and smooth separation.
Design Challenge: Balancing the professional rigor with a friendly experience is a challenge. This project adopts medical grade affinity, using gentle rounded corners and combining matte paper with soft touch film to give the packaging professional texture and skin friendly touch. The visual symbol the arc of the progressive smiling face is optimised through multiple rounds of testing, coordinating encouragement and trustworthiness, avoiding over cartoonisation that could affect the professional image.
Research: Based on psychological and behavioural analysis of multiple quit failure cases, the design team found that users generally reject warning or didactic packaging and urgently need positive incentives and visual progress feedback. Therefore, the design strategy shifts from emphasizing warnings to conveying encouragement and strengthening positive incentives, and enhances user trust and lasting companionship through healing visual symbols, emotional colour systems and interactive rituals.
Inspiration: The design translates the positive mindset into a visual experience. The iconic progressive smiling face conveys a professional yet warm encouragement. The colour system is based on emotional healing research. The starter pack s vibrant orange symbolises action and hope of the start of quitting. The maintenance pack s calm green implies growth and balance, echoing persistence. The gradual shift from orange to green is not only a visual transition but also a psychological transformation metaphor.
Project Duration: The packaging was designed in January 2025 in Hangzhou. The product was officially launched in November 2025 in China.
Operation Flow: Users tear the package following the one day one cell daily dose design to take the medicine. Each tear of an independent unit completes a mini ritual, providing immediate positive feedback. The product use process is divided into two stages, starter period orange and maintenance period green, with the packaging colour switch intuitively presenting progress, elevating the act of taking medicine into an easy, rewarding daily self management ritual.