Melodic Realm Baijiu-Flasche by Huang Yong

Melodic Realm Baijiu-Flasche by Huang Yong is a highly esteemed winner of the very prestigious 2026 A' Design Award in Bronze in Verpackungsdesign Competition Category.

BronzeVerpackung· 2026

Melodic Realm Baijiu-Flasche

by Huang Yong

Client: Ortho

A' Design Award in Bronze Winner in Verpackung Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Melodic Realm Baijiu-Flasche

Melodic Realm ist eine Flasche für Baijiu, eine traditionelle chinesische Spirituose. Die Form ist von einem vergoldeten achteckigen Becher aus der Tang-Dynastie mit Musikantenmotiven inspiriert; die achtseitige Struktur wird in bei hoher Temperatur gebranntem Keramik nachgebildet. Eine PVD-Beschichtung (physikalische Gasphasenabscheidung) verleiht der Oberfläche einen goldfarbenen Metallglanz mit hoher Härte und guter Korrosionsbeständigkeit. Reliefschnitzereien von Han- und anderen Musikanten ziehen sich über die acht Seiten und lassen eine Szene aufleben, in der Musik aus allen Richtungen erklingt. Ein transparentes Acrylgehäuse ermöglicht die Präsentation von allen Seiten.

The Recognition

About the A' Design Award in Bronze

Melodic Realm Baijiu-Flasche ist Gewinner des A' Design Award in Bronze, einer hochprestigeträchtigen Anerkennung für herausragende Designs, die sich durch Kreativität, Einfallsreichtum und Scharfsinn auszeichnen. Bronze-Gewinner sind reichlich geschickte und auffallend kreative Artefakte, die die große Erfahrung, Fantasie und Findigkeit ihrer Designer belegen. Von Melodic Realm Baijiu-Flasche wird erwartet, dass es ein hochgeschätztes, bewundertes und geliebtes Objekt ist, das bemerkenswert professionell und innovativ ist. Dieses mit dem A' Design Award in Bronze prämierte Design verkörpert bewährte Verfahren in Kunst, Wissenschaft, Design und Technologie und ist hervorragend in seiner Liebe zum Detail. Melodic Realm Baijiu-Flasche befriedigt Bedürfnisse auf großartige Weise, berührt Wünsche, bezaubert Gefühle und spricht die Neugier an.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the Tang Dynasty national treasure "Gilded Octagonal Cup with Musician Motif", this work adopts ceramic to reproduce the classic octagonal structure. It is coated with PVD gilding technology, showing a noble metallic luster and durable texture. The relief carvings of musicians from Han and other ethnic groups undulate along the eight sides, vividly recreating the magnificent scene of "music playing from all directions".
Dimensions & Packaging: 30cmx12cmx9cm
Production Technology: This product uses high-white clay fired at 1280℃, accurately restoring the geometric structure of the Tang Dynasty octagonal gold cup. PVD physical vapor deposition technology applies a 2–3μm TiN coating with 2000HV Vickers hardness, presenting 24K gold luster and excellent corrosion and oxidation resistance.
The bottle relief is formed by five-axis CNC precision molds. The musician patterns are distributed along the octagonal surface with a texture depth of 0.3–0.5mm, reproducing the engraving style of the Tang Dynasty. The outer packaging adopts high-transmittance PMMA with light transmittance ≥92%, double‑polished for 360° panoramic display. It features high impact resistance and UV protection, reaching museum‑grade exhibition standards.
Design Challenge: The core challenge of this project is to revitalize the millennium-old national treasure in modern design.
I. Replica Difficulty: The Tang octagonal gold cup has complex facets and musician patterns. Accurately reproducing its geometry on ceramic, while applying PVD gilding, requires repeated tests on ceramic shrinkage, coating adhesion, and color stability.
II. Visual Narrative Difficulty: Translating “music from all directions” into a static object demands undulating reliefs that create dynamic rhythm via light and shadow, letting the bottle resonate with Tang vitality.
III. Cultural Integration Difficulty: Linking ancient court banquets with Jiannanchun’s “National Liquor of the Tang Dynasty” identity to make heritage tangible.
IV. Exhibition Experience Difficulty: Packaging that balances protection and transparency, achieving museum‑style panoramic display for a timeless dialogue.
Research: Inspired by the Tang Dynasty's "Gilded Octagonal Cup with Musician Motifs" and combining Jiannanchun’s identity as the "National Liquor of the Tang Dynasty", this work recreates the grand banquet scene of "Music from All Directions". It adopts a ceramic base and PVD gilding technology to restore the octagonal shape and musician reliefs, and is equipped with a high-transparency acrylic display case. Through CNC precision carving and high-temperature firing, it integrates the aesthetics of cultural relics with modern craftsmanship, enabling users to dialogue with the Tang Dynasty via touch and taste, and realizing the tangible inheritance of traditional culture.
Inspiration: Inspired by the Tang Dynasty national treasure "Gilded Eight-Sided Gold Cup with Musician Motif", the bottle shape replicates the classic eight-sided design of the gold cup, recreating the scene of Han and non-Han musicians dancing and playing music, vividly depicting the magnificent movement of "music playing from all directions".
Project Duration: It will be launched in Xi'an, China in March 2025 and conclude in Xi'an, China in January 2026.
Operation Flow: Inspired by the Tang Dynasty's "Gilded Octagonal Cup with Musician Motifs," and incorporating Jiannanchun's identity as the "National Liquor of the Tang Dynasty," this piece recreates the grand Tang Dynasty banquet ceremony of "Music from All Directions." The octagonal design is replicated, with a PVD gilding layer on ceramic, embossed musician motifs, and an acrylic display case. Designers, engineers, and historical consultants collaborated to complete the gilded porcelain bottle. This object serves as a time capsule, allowing users to engage in a dialogue with the Tang Dynasty through touch, sight, and sip, achieving a tangible inheritance of traditional culture.
Team Members: Yong Huang